We had the good fortune of connecting with Andreea Braescu and we’ve shared our conversation below.
Hi Andreea, what do you attribute your success to?
If you find yourself smiling while being outside on a sunny day, it’s no coincidence. This positive impact on our emotional health and wellbeing is what I think that lighting should bring to an interior space. Without this, interior spaces cannot be experienced to the fullest. Of course, lighting should assure a comfortable and functional atmosphere in your home, but I think it should also elevate moods and create wellbeing. With my emotion-led approach, I certainly tend to impress more people that are receptive to emotions. I guess, artistic inclination and receptiveness to emotions have been predictors for my success.
Alright, so let’s move onto what keeps you busy professionally?
I create bespoke porcelain light installations and chandeliers that breathe natural light and energy into manmade interior spaces. Each piece pushes the boundaries of organic design, capturing the essence of living nature. My goal is that people that are around my works get certain emotions and mood. I am thinking about those kinds of emotions that you are feeling while you are in nature, relaxed, free. I like nature very much, and I noticed I feel happy and balanced while being outside in nature, and I wanted to create those feelings inside the house. The most distinctive attribute of my style is that I consciously erase manufacturing conformity from my work. I need to do this, because irregularity and individuality are the two main characteristics encountered in living nature. If you look at the leaves of a tree, you cannot find a regular pattern. Each leaf is oriented in such a way to capture the sunlight it needs to flourish and grow and has its own position and shape. You can find the same natural movement in my light sculptures. This is actually very hard to achieve in a design object. As you know, most of the chandeliers are symmetrical, they have a regularity, and this is because they are easier to manufacture. I try to replicate nature’s skill of creating harmony through apparent randomness, while traditional chandeliers always have an element of uniformity, which is the antagonism of nature’s characteristics. I certainly experienced obstacles several times during my work. But I couldn’t say that I lost motivation. Somehow, the initial vision I had during concept creation magically drives me to succeed and see the vision turning into reality. Visualizing the completed work is really the most powerful motivator. Bespoke light sculptures define the core of my work. My philosophy is always the same: I know I have succeeded when my work evokes joy and happiness. But the size and scope of my bespoke light sculptures are different for every client.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Because of the pandemic world situation, i wouldn’t take them anywhere precisely, especially not anywhere indoors. We would make tour of the parks of Bucharest which now are starting to blossom and we would be having great discussions enjoying one of the flavors of the local breeds of coffee. Who else deserves some credit and recognition?
I have a wonderfully talented team of technically brilliant artists, designers and engineers who work with me in my studio, and we’re constantly refining and perfecting the making process. My husband and my parents are also part of the team:) The design of my first chandelier took me and my team 3 years to complete. I think that I talked a lot about my artistic emotion-driven approach, but the real challenge was to combine this with outstanding engineering, product and lighting design. Breaking with the manufacturing conformity was no easy task, but a truly multidisciplinary endeavor and a gargantuan effort, I have to say. I could not make it without my team.
Linkedin: Andreea Braescu