We had the good fortune of connecting with Angelou Masters and we’ve shared our conversation below.

Hi Angelou, how do you think about risk?
I think one of the main things that separate successful entrepreneurs from people who do not own businesses is that we have a higher threshold for the risk we take. The simple act of taking and engaging in a high-risk situation for a potential reward is something many people do not do but something as an entrepreneur you must get used to doing and eventually seek out. As an entrepreneur taking a risk usually involves doing something no one else is doing, and if you can do that successfully you can create a space for yourself where the possibilities are endless.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I worked for eight years in corporate property management, managing high-rise apartment in downtown Los Angeles. This allowed me to learn a lot not only about people but about business in general. Among other things, I was able to learn about sourcing vendors, submitting projects, accounting, court practices, and managing large budgets.

After about six years of doing this and climbing the corporate ladder I had a thought that I should try and figure out a way to make all of the skills and knowledge I had acquired work for myself. It is at this point that I began looking for a business that I could build off the back of the training and resources I had gained in the corporate world. Although on the surface running a baby brand is nothing like running an apartment complex, operationally many businesses run similarly. I know that if I can successfully manage a staff, and budget of over $100 million annually then I can manage a small business budget and grow my company to something amazing.

I was able to use my paychecks from my 9-to-5 job to fund my small business, purchase my products, and build my brand. Unfortunately, due to COVID-19, I was laid off from my position one month before the launch of my lead product. I had dumped my whole savings into the initial purchase order and now I’m without a job I was unsure what my next step should be. Although I was in uncharted territory I decided to move full steam along with my plan to launch My Proud Baby and I’ve been happy to say that since being laid off I have successfully been able to manage my brand full-time. What started off as a horrible situation has allowed me to focus on my brand, my mission, and to bring My Proud Baby to more people than if I was still working full-time and managing apartment complexes in treating my brand as a side job.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a sucker for a great hike with a good! Recently I have been obsessed with the hikes at Malibu State Creek and would say it’s one of my favorite hikes to go during the pandemic due to it not being over packed. Eaton canyon also is another one at the top of my list although I would avoid it on the weekends due to the crowds.

now that we are able to enjoy dining experience as a little more, I can probably be found on a rooftop bar/restaurant enjoying a sunset happy hour. Free birds in downtown los Angeles it’s such a clutch place to hang out, have a good drink, and enjoy that atmosphere.

Although I don’t live near the beach, it is always worth taking a trip down to Abbot Kinney and having dinner at Gjulina. No matter what you order off the menu you seriously will not be disappointment and even talking about it makes me want to book a reservation immediately. After one trip here this will be anyone’s favorite restaurant.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My friends are all so amazing. I would not be where I am without their love, support, and encouragement. It is very competitive here in Los Angeles in almost every industry so having a support system of people to tell you to keep going and believe in your goals is very important. I wouldn’t give them up for anything in the world!

Website: www.myproudbaby.com

Instagram: instagram.com/proudbabyproducts

Twitter: twitter.com/myproudbaby

Facebook: facebook.com/proudbabyproducts

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.