We had the good fortune of connecting with Anika Jackson and we’ve shared our conversation below.

Hi Anika, can you walk us through the thought-process of starting your business?
I have been a serial entrepreneur since before I even realized I was! In the past, I started both non-profit and for profit endeavors for a few short reasons – where my passion and life purpose have met, and where I saw a need in the community – local or global. My current business started when I moved back to Los Angeles. I left a business I started in Houston that included both a social club and a retail store for small business entrepreneurs. I have always been passionate about lifting up others, and I love working with other entrepreneurs.

In 2019, I moved back to Los Angeles from Houston, and knew I wanted to focus on public relations and marketing again; in my last business in Houston, I promoted our members’ businesses and my own business on a local level, but didn’t “hang my shingle” on being a publicist, although I had previously had a boutique marketing and public relations firm in Los Angeles. As I started freelancing and simultaneously applying for positions with companies, I quickly realized that in order to have the flexibility to be there for my daughter and earn a living, the easiest path was to continue freelancing and build up my business.

I quickly went from being a solopreneur to having a team and building our clientele up via word of mouth, and today here we are!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Anika PR is a full service, marketing and public relations company. I got my start in marketing and event production as a teenager, promoting local DJs, events and nightclubs in Lawrence, Kansas and Kansas City, Missouri; worked for KBA marketing in both Chicago and Los Angeles; moved to magazine marketing (consumer and b2b) for RayGun Media and Future USA, and then shifted my focus into boutique agency work and entrepreneurship.

As a company, our sweet spots include cause and launch marketing, nonprofits, tech for good, and minority entrepreneurs. At the beginning of the pandemic, I was a solopreneur, and now have a thriving business with ten employees.

Growing up, I couldn’t choose whether I wanted to be a social worker or a businesswoman. I feel really fortunate that my business is a culmination of my marketing and public relations experience along with philanthropic work and trainings I’ve received. Our entire team is very heart centered and grounded in working with community change makers, whether non-profit, fintech, edtech, or other clients who have envisioned resources to improve people’s lives via equity and equality.

It hasn’t always been easy – bootstrapping a company during a pandemic, after having just moved back to Los Angeles from an eight year stint in Houston, meant a lot of adjustments. The communications landscape has changed a lot and I’m fortunate to have assembled a team where we are able to be nimble and offer our clients everything from a logo, website, brand assets, social media, branding and messaging, and public relations assistance so we can meet them where they are.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love my beach bubble, but I also love the mountains, so it’s a toss up. If they were visiting during the summer and we were staying in LA, we would walk to Riviera Village in Redondo Beach for shopping and dining, hang out at the beach, and go paddle boarding in the Redondo Harbor. We’d go to Marina del Rey and check out Andeana Hats, and figure out where friends are DJing/ playing music, and holding pop up shops, to explore the city. We would also hit LACMA and either the Huntington Gardens or the South Coast Botanic Gardens, and go hiking in Palos Verdes or Kenneth Hahn Park.

We’d definitely eat some Sugarfish, and weather permitting, either go camping in Joshua Tree or visit friends in Ojai for a weekend.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There were many people who supported me on this journey. Elissa Unton is the female founder of ArcVida who referred several clients to me in the early days. Ramona Wright of WrightOne Media Group gave me some of my first freelance pr gigs. Victoria Corradi is my former business partner from a decade ago who also utilized my marketing and pr acumen. And Dr. Nana Afoh-Manin was my one of my first client success case studies with myCOVIDMD!

Website: www.anikapr.com

Instagram: https://www.instagram.com/anikajacksonpr/

Linkedin: https://www.linkedin.com/in/anikajackson/

Twitter: https://twitter.com/AnikaJacksonPR

Facebook: https://www.facebook.com/anikajacksonpr

Youtube: https://www.youtube.com/channel/UCeZ9wOh9EtCoU8ZCamnTE9Q

Image Credits
Laura Grier, Beautiful Day Photography

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.