We had the good fortune of connecting with Antonia O’Hara and we’ve shared our conversation below.
Hi Antonia, what’s something about your industry that outsiders are probably unaware of?
I would say outsiders are probably unaware of the amount of hats one needs to wear to get this venture going…it’s quite intense! I started the business from a more creative viewpoint, and as we have relaunched I’ve realized the importance of logistical organization, communication with both manufacturers and clients, proper shipping methods, and so forth. There are not enough hours in the day to get it all done, but through creating structure in both the work environment and personal life I have been able to manage stress far better than I anticipated. Essentially, I think when an outsider takes a look at the business the immediate reaction is most likely “she’s a designer”, however it goes far beyond that…sometimes the designing aspect can even get lost in the shuffle when focusing on a particular project…but we always make it work!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Indigo by Boutin is a curated collection of uniquely, globally sourced home decor, clothing & accessories. We are based in Venice Beach, and fully woman-owned and operated. What sets us apart from others is the intricate designs that we work day and night with our artisans to perfect; we want to bring the community aspect of other countries into the homes of people close to us. Our table linens, for example, are eclectic and bright- they open up the table for conversation when hosting or attending a dinner party which I think is very special. Creating the business was FAR from easy, and we continue to have bumps in the road that we work on tackling on a daily basis. I’ve overcome the challenges by taking deep breaths, staying (or attempting to) stay calm in the most chaotic situations, and allowing myself to ASK FOR HELP! Rome wasn’t built in a day, nor was it built by one person….so reaching out when assistance is needed is something I remind myself is okay and will always be beneficial in the long run. I think a huge take away from my brand and story is understanding how the collections all come from inspiration of other cultures. I majored in International Studies & Econ back in college, and my curiosity has just continued to grow on how the world outside of our own operates. I find such contentment in working with artisans worldwide and sharing their talents with my followers and community.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh man, it would be a week of very little sleep!! We would hit up Great White for breakfast without a doubt, and then also venture to Flake for a coffee on Rose Ave (my daily go to). For lunch we would head to Fia in Santa Monica, and sit outside in their heavenly space….if its a later lunch grab an Aperol Spritz around Happy Hour. For a sunset meal, picking up Gjusta and heading down to the beach is a must! You can grab a great bottle of natural wine at Vin on Rose if you feel so inclined 🙂 A few others would be Salazar, All Time & Ostrich Farm if your down for a bit of a drive! Pre COVID, Funky Soul was my daily weekend trip, so once concerts start back up I’d highly recommend! Oh! And La Isla Bonita taco truck for the most epic ceviche tostadas around. I would also recommend biking down to Manhattan Beach, and hiking Los Leones as well as Tuna Canyon- beautiful views!! The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many people that have been absolutely incredible and encouraging during this journey, and continue to be! Revamping during COVID-19 was something I did not anticipate happening, but its where my passion lies and felt I would not have another opportunity to jump in the way that I did. The Daily Stoic has been crucial in keeping me sane and on a positive path for the past year, so I owe a TON to that piece of gold and would recommended to anyone, business owner or not. I would also not be where I am without Chloe Schmitz, who is the co-founder of Salt + City Marketing Agency. She stepped in on my branding and creative content and took it to a whole other level for the brand. Her attitude and “hype girl” energy really keeps me going and we have seen the wins continue to come as a result of her hard work.