We had the good fortune of connecting with Areum Plants and we’ve shared our conversation below.
Hi Areum, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
Well before the COVID-19 pandemic we were three friends that were already on a slippery slope to owning too many plants. When we went into quarantine we began to experiment with propagation. That led to our places becoming overrun with plants. We found that sharing plants was a great way to stay connected with each other, even during a time of social distancing. Soon we were sharing plants with others within our inner circle, many of whom were looking to brighten up their new work from home spaces. From this came the idea to start our own online plant shop.
What should our readers know about your business?
We are still at the very early stages of our business, and we are still learning and growing. This online plant shop began as a project between three close friends, to stay connected and engaged during quarantine, but has turned into more than we expected. We have really enjoyed working together by focusing on encouraging each other’s unique talents and skills. Early on we established that open honest communication with each other and our friendship were the most important pillars of our business. The best part of working together has been having the opportunity to support each other through ups and downs. And the great thing about having three people involved is that it allows for the balance of responsibilities to shift without one person becoming overburdened. Our shop name (ah-reum) comes from the Korean word for beauty. Life can be chaotic and unpredictable, but it is our hope that we can add a little piece of beauty into your world, one plant at a time! We’ve all witnessed firsthand the benefits of bringing plants into our homes and wanted to share with others the same joy we feel when we see signs of new growth on our baby plants, the first bloom of the growing season, the unfurling of a brand new leaf.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is a tough question to answer given the many restrictions at this time! But if we’re imagining this visit is happening post-quarantine I would definitely take them to Grand Central Market for some delicious mac & cheese or a ham melt from DTLA Cheese (also grab a cheese/meat plate to-go!), followed by dessert at Fat & Flour which has some of THE BEST pies and cookies in all of LA. I would also take them to brunch at Kismet LA (the Turkish-ish is to die for) or their sister restaurant Kismet Rotisserie, one of the few places I will happily order a delicious salad from, along with some chicken and roasted potatoes of course. For non-food related activities, a trip to the Getty Museum is always a great way to spend an afternoon. But you also can’t neglect the many scenic hiking trails LA has to offer. As plant lovers, Huntington Gardens is another highlight of the city we would definitely want to share with any visitor.
Who else deserves some credit and recognition?
As we fell down the rabbit hole of plant parenthood, there were a few local plant shops that really stood out to us. From their selection of plants to their social media marketing, we were really inspired by the creativity and dedication these shops showed to their craft and neighborhood. These shops include Folia Collective, ThePlantChica, and Mickey Hargitay Plants. Our friends cannot go unmentioned as they have been unwavering in their support of our small business. This has come in many forms, including advertising, purchasing, and unexpectedly, recycling packaging materials for reuse. Lastly, we must shout out our families. The three of us are daughters of Asian immigrant parents and as first generation Asian Americans, our families have instilled in us the value of hard work and caring for others. In a way this allows us to do both as we continuously work on growing our business but also firmly believe in the idea that buying plants for yourself or others is a gesture of love.
Facebook: Areum Plants