We had the good fortune of connecting with E and we’ve shared our conversation below.

Hi E, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
VERY long story short, I’ve always been an artist “at heart,” but I never really had a favorite medium — I’ve always enjoyed doing anything remotely creative— and that (along with societal conditioning!!!) led me to believe that it was just a “hobby” and not a “real job.” It wasn’t until my freshman year in college where I was literally failing because I kept ditching classes to sew my outfits for that night’s party (sorry Dad!) that I figured I could find an “acceptable” career in fashion as a clothing designer… but low and behold, the industry was rough on me! I was a hypersensitive empath that didn’t quite understand my energy yet — add the ups and downs of fashion schooling and five years into my design career, I had the inevitable “breakdown and breakthrough” that eventually led me to become the energy healer and artist you see today! But bringing this all back to the birth of my business: it took me basically my entire life thus far to realize I didn’t have to fit into a “category” and it wasn’t until this year where I really focused my efforts into building an online home for all of my offerings to live together — somehow it didn’t matter anymore that all of my gifts didn’t seem “cohesive,” and BAM the idea of my business was born! Energy work, intuitive guidance, magic candles, fashion and art of all kinds under one giant umbrella called “Electric Love Magic!”

Alright, so let’s move onto what keeps you busy professionally?
Sure! Without going into my whole life story — my artwork has always been therapy, which was yet another reason why I never placed myself in the “career artist” category. When I first truly explored this (almost two decades ago now) I literally used to throw paint on canvas, using my bare hands instead of a brush, holding back tears of anguish because I felt so misplaced and confused. I wanted people to feel my feelings when they looked at my art, just to know how badly I was hurting because I longed for someone to understand when I just didn’t have the words to explain. **YEARS of talk therapy, multiple expanding life experiences and what feels like LIFETIMES later,** I find myself putting an entirely new motivation and purpose into my work but with the same free-flowing process. I hardly ever have a plan for what I am about to create when I sit down to paint or sculpt, etc. and when I do, it’s a very rough concept. As most artists would say, the art makes itself and I’m just the vessel that brings it into the world… But what truly makes my work special is the intention I am holding while creating: this time around I am focused on positive, loving energy when I’m bringing them to life so they reflect that to the person who comes across it — uplifting and healing them as they view/wear or use it. A few years ago I learned to work with Reiki (an ancient energetic healing modality) and have since dove into the whole “spiritual world” for lack of better words. I started to work with Reiki-infused candles and LOVED the experience. It can be such a powerful tool if you feel called to use it! So naturally, I had the idea to make my own tangible, energetic art through candles– I channel Reiki into them as well as adding healing crystals and positive intentions so that the person using it will be sent healing as they burn it, making each candle a magical and transformative experience! Another lesson I’ve learned through my energy work that definitely bleeds into my business and career as a creative is the concept of every being and life-form on this planet being *interconnected* — and that I want to leave this place better than I found it! I’ve always been a bit of a freak when it comes to being a conscious being, so I love to shop second hand, from eco-friendly, or small/local businesses— and ever since I was little, I’ve been thinking of ways to re-use or up-cycle pretty much EVERYTHING and that 1000% shows in my art — for example the candles I am making are made in vintage dessert glasses, with the wax and other supplies bought from small women led businesses, most of the canvases I use have been adopted from yard sales or thrift stores, and the clothing or accessories upcycled from previously loved pieces or fabric rescued from the design studio that was on its way to the dump. I’m relatively new to the whole “entrepreneur/small business” status, but I’m SO excited I’ve listened to the call to put myself out there and share what I’ve been dreaming about for my whole life— so be on the look out for new items of ALL KINDS to hit the shop sporadically because my constantly evolving creative ego can’t stand to be in one place for long!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh, actually! My Bestfriend lives in Utah, so when she does come to visit, we have to take a trip to the beach for at least a day, maybe two (Malibu is my favorite because it is gorgeous and the drive there makes you feel like you’ve traveled to another country with the hills and desert vibes here and there, it’s just so romantic!!) — we will definitely get vegan donuts at Donut Friend in Highland Park because I am now fully addicted to them, and take a walk through the Huntington Library Art Museum and Botanical Gardens (that will also remind me that I never want to leave there so I’ll finally buy a membership), order tacos from Trejo’s (feels like “healthy” Mexican food? But SO delish) and probably take walks and have picnics in Griffith Park because it’s up the street from my apartment. I’d probably add a ton more things to this list, but #covidtimes, so you can ask me on the ‘gram for others if you want! 🙂

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I honestly have to give credit to everyone and everything that I have been in contact with up until this point– if it weren’t for the people in my life and the experiences I’ve had I wouldn’t have gotten here! “Negative” or “positive” (because perception is everything) — each moment and interaction has an important part to play in my story… BUT to bring this question back to Earth, as always, I am most grateful for my family (and friends whom I definitely see as family) — for giving me unconditional love and support while I was (and still very much am) finding my way! I went through a lot of turmoil trying to find “my purpose” because I never felt like I really belonged to any community that I was attracted to, be it the art community, fashion, or even now, in the “spiritual” community! But to my understanding this just means we have MANY purposes, and that I need to pave my own way and do my own thing — as we all should be doing — because we all have a unique medicine we should be sharing with the world, and the quickest way to that is to follow what lights us up! So thanks times a million to those who told me to keep going, or encouraged me (directly or not!) to put myself out there, you mean SO much to me— and not to mention the endless amount of podcasts I’ve listened to, self help books I’ve read and motivational unicorns on the internet I’ve become in awe of, showing me it CAN be done, thank you thank you thank you!

Website: www.electriclovemagic.com

Instagram: instagram.com/magical.eee

Image Credits
Andres Juarez

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