We had the good fortune of connecting with Ariana Chedraui and we’ve shared our conversation below.
Hi Ariana, can you walk us through the thought-process of starting your business?
It began back in February of 2018, when I witnessed my boyfriend successfully make passive income. I wanted to learn more about that and how I can do it. We brainstormed new product ideas based on things we’ve seen we needed in our own lives. We, at the time, had been to a lot of wine tastings while traveling and game nights with friends always involved wine. We tend to forget what we learned at wineries (wine is such a broad topic) and when we ask friends what wine we should bring, they’d mention that they don’t know a lot about it, they just knew whether they liked red wine or white wine. We thought about what would make wine tasting easy to remember and voila, flashcards came up and Vino Cards research started.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I originally (& still do!) love the culture surrounding wine drinking. The idea of being surrounded by friends or family, celebrating life, exploring something new and learning how different foods compliment wines sounded like my ultimate happy place. At first, it was intimidating for me as a novice wine drinker to dive into such a massive world that sommeliers and expert drinkers take seriously. Then to have the intention of learning it all without previous education in wine and break it down in flashcard form was a massive layer of challenge for me. I want to help others learn about wine too without feeling intimidated or overwhelmed about wine in general. This led me to work on my passion product Vino Cards professionally. It certainly does not happen without several obstacles, mainly financial obstacles for me. As a young 20-something with massive student loan debt, I wasn’t sure where to begin. I still worked my 9-5 job to save money for my product and worked on the business whenever I could squeeze it in on already long days. But it made it easier for me knowing that this can help me create financial freedom in the long run. Plus, having this goal to strive for helped me push through the challenges faced along the way. It also helped me realize what a great product this can be to bring people together. I want to make wine tasting fun, enjoyable, and show others that it can be simple to learn essential information that can lead to a long term appreciation for wine. More importantly, to gain that wine appreciation with your loved ones. I feel this is a creative outlet that can benefit others!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting LA, I would definitely take them to the beach and drive down the PCH! A picnic in Malibu is incredibly picturesque and taking advantage of the beautiful SoCal weather is a must. We’d pick up some healthy bowls from Tocaya Organica, pick up some strawberry matcha bobas from Boba Guys in Culver City (the best boba I’ve ever had – highly recommend to all!), and hang out at the beach. The rest of the week would be spent trying out the top restaurants now with outdoor seating, which is ideal in LA sunshine, visiting the Getty Museum, and cruising down Melrose Ave. Lots of shopping and lots of iced coffees from shops in Hollywood.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Where I am today is not without the encouragement, guidance and love from my boyfriend, Travis, who inspired me to pursue a career I otherwise wouldn’t have believed I can achieve. His belief in me changed the course of my future forever.
Other: Business Instagram: https://www.instagram.com/vino_cards