We had the good fortune of connecting with Arianna Ferraudo and we’ve shared our conversation below.
Hi Arianna, can you walk us through the thought-process of starting your business?
This is a huge question! My results came from a very long process of acceptance of myself. I had a tough life, even from the very beginning: my non-communicative family, my Italian culture that considers musicians as deadbeats, and so many others..! But at a certain moment of my life – it was in 2014 – I started asking myself: why I couldn’t start showing what I’m capable of? At that time, I had made the experience of thousands of seminaries and concerts done as a singer and performer. But suddenly I had to stop and find a job, cause I remained all alone.
I remember that I was very sad and depressed, I felt so lonely and wasted: in the summer of 2018 I was cleaning the floor of a road café, and I was listening to a rock Italian radio. I thought that I touched the ground, my personal ground. So, I stopped, and eventually a fire started in me: why stopping myself? Music, radio, art: al these things made -and make! – me feel alive. So I promised myself I would study even at night to succeed. And I started looking for something that could allow me to show my talents.
I started teaching music and singing, even piano and guitar. I found out that I was capable of this, and it was a surprise. It was not so simple to believe at it. But I started to work on myself more and more.
In my present, I continuously ask myself: am I a singer? Maybe. Am I a pianist? Or a guitarist? Well, could be. Am I a radio host? Er, almost.
I consider myself as a sort of “artist-to-be”. My professional paths as a musician, as a teacher, as a radio host, have just started.
I think all this is the only way, for me, to stay healthy, positive, happy…alive.
Alright, so let’s move onto what keeps you busy professionally?
Another beautiful question. I think that my life is a real mess!
But I learned one thing: my passions are what keep me alive, energised and awake.
I had so many obstacles: money, job, loneliness, bad people by my side.
But all this is nothing but garbage.
And my lesson is: keep my home clean.
I mean, “home” as my personal space, my mind, my feelings. I have to “take garbage off” my life, patiently, every day.
“Garbage” is everything that stops me, every person that judges me or my life, every situation that doesn’t merge with my purpose.
My work is hugely inspired by this: for every single student, I try to make personalized space in which people can express themselves, grow in music (or art) and in their mind. I want to make them aware of who they are in that portion of their life.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, this is funny! I live in the north-northwest of Italy, and I’m in the Valle di Susa, a beautiful valley covered in forests, with very tall mountains and breathtaking views.
There are many sites in which is possible to admire ancient medieval castles and monasteries.
The ideal daily journey would start with a breakfast at Avigliana Lakes, the up to the St. Michael’ Sacra, a huge monumental monastery of XI century, on the top of Pirchiriano Mountain. The mountain is also amazing, with its woods. Then, for lunch could be nice go in Turin, that is just 25 km East from the valley. And then, Turin is amazing by itself, with lots of culture. There are so many exhibitions!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I think that the path of the radio host Francesca Cavalli is very, very beautiful. She is a true inspiration to me. Her name in Instagram is “francykavalli”.
Other: My Instagram page dedicated to figurative art: https://instagram.com/gheleryart?utm_medium=copy_link