We had the good fortune of connecting with Ariel Becker and we’ve shared our conversation below.

Hi Ariel, do you have any habits that you feel contribute to your effectiveness?
As an event planner the most important habits that help us succeed are striving for perfection and also while spreading the wings with creativity stay grounded throughout the process. It has been a part of my DNA to look at a project from different eyes. My eyes can see but many eyes can see more. Last but not least is the habit of building strong and diverse team of professionals.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I arrived to LA 8 years ago not knowing anyone but with a suitcase full of professional and life experience. YOU ARE AS GOOD AS YOUR LAST EVENT is a phrase that I follow while working on every event wether it is a 50 guests dinner or a 1,500 guests conference. It is important to remain focus on our client needs. Fly with them to the sky with ideas and stay grounded with budgets. We consistently pay attention to every detail and may sure to physically be with our clients for every vendor meeting. We are also know for arriving to the venue and welcome every vendor while making sure they have the most updated floor plan. I also learned through the years that treating the vendors as partners will make me gain confidence and their back in case of unforeseen issues.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The diversity in this city is what makes it so wonderful. I love taking my “guests” to different areas to show them the diversity. Rodeo Drive and Avra, then Melrose with Vintage Stores. Japan town in Brentwood , then Venice boardwalk. I am trying not to take them to tourist traps but show them the real LA. Hummus Bar and Grill on Ventura Blvd than Dancing the night away in Ponchos in Manhattan Beach. ‘

Who else deserves some credit and recognition?
When only starting in the hospitality industry I worked as a Busboy in Williams Island, a Luxury Country Club in Miami. VP of Operation, Carlo Bicaci, knew I was studying Hotel Management and spent time mentoring me. He told me one day in his heavy Italian accent “It does not matter what you do in this business, you will always remain a waiter”. I was trying to fight this phrase but he said “When you grow up, you’ll learn”. Years later when I was a Regional VP of Operation in charge of Food and Beverage, Catering and Conferences and Retail at the World Bank in Washington DC, I understood. He did not mean staying a waiter, he meant the unstoppable strive for impeccable SERVICE and understanding the needs of the clients. I have this phrase in front of me everyday to understand the relationship with my clients, business partners and employyes.

Website: beckerandtheco.events
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Yelp: Becker and The CO

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