Meet Artur Lebedyev | Brand & Marketing Strategist

We had the good fortune of connecting with Artur Lebedyev and we’ve shared our conversation below.

Hi Artur, how has your work-life balance changed over time?
Work–life balance has evolved for me from a personal priority into a professional philosophy.
Early in my career, I realized that creative and strategic work doesn’t come from exhaustion, it comes from peace, recovery, and exposure to the world. Even as a student, I protected sleep and well-being because I understood I can be REALLY productive when my mind is rested.
In branding and marketing, you’re constantly drawing from cultural insight, observation, and intuition. That requires stepping away from the bubble and meeting new people. Those resets aren’t your typical vacation, they act as your source of energy that makes your work stronger.
I think about balance as an ecosystem, if one part is neglected, the whole system becomes unstable. So I build rituals around recovery and curiosity, time in nature, camping trips, tennis, visiting cities, or simply disconnecting long enough to come back with a cleaner lens.
***video games are present to in my rest diet, helps me to stay connected with friends and release negative energy.
I’m constantly adjusting, because balance isn’t static. But the more I’ve grown, the more I understand that protecting your energy is part of the job. Taking breaks from your routine and the building it again. Fine tuning it.
This allows you to lead creatively, think strategically, and sustain high-level work without compromising yourself.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’ve built my career as a brand strategist. What sets me apart is the ability to connect cultural insight with business strategy, seeing how design, behavior, and storytelling shape the way people remember a brand. Brand is memory. I focus on developing brand strategies that build emotional memory, not just marketing moments. That’s what makes a brand relevant long-term.
The path wasn’t easy. I didn’t follow a traditional route, and I had to stay curious and adaptive. I explored across every layer of brand building from identity, product design, brand partnerships, paid media, content strategy and creative direction which gave me a holistic understanding of how brands are actually built and sustained in fast past business environment.
Every obstacle taught me to move quickly without losing strategic clarity. That balance is what allowed me to lead work for brands and talents across industries, from your favorite DTC brands to hospitality and entertainment.

What I want people to know is that my work is driven by intention: creating brands with depth and real cultural texture. And the most meaningful work I’ll do is still ahead of me.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If a close friend were visiting, I’d plan three days that capture the rhythm of LA, its food, its nature, and the subtle creative energy that runs through everything. We’d start with Coffee at Maru and stop by Departamento and before going to Silver Lake for a comforting lunch at Pine & Crane, a walk around Silverlake Reservoir, and dinner at Camphor.

The next day would begin with brunch at Destroyer and an afternoon wandering around Topanga, and sunset in Malibu. It’s the kind of slow, layered day that shows how many versions of LA exist within an hour’s drive.

On the final day, I would keep the morning light and unstructured before diving into a big dinner at Daedo Sikdang and drinks at DJM Soju Bar.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to shout out everyone I’ve crossed paths with, people who supported me and those who challenged me. Every interaction taught me something about creativity, people, or myself.
But the biggest credit goes to my brother. During my toughest years as a student, he was the one who kept me going: through advice, encouragement, and real support. He helped me transition from Portland to Los Angeles, and once we were in the same city, he provided me with opportunity to find myself and career. His belief in me shaped both my career and who I am as a person.

Website: https://artur-lebedyev.cargo.site/

Linkedin: https://www.linkedin.com/in/artur-l-479036ab/