We had the good fortune of connecting with Ashley Senecal and we’ve shared our conversation below.
Hi Ashley, is there something that you feel is most responsible for your success?
Wavey started as a fun creative outlet to express my love for California. But it was not just for me, I noticed how the sunglasses brought people together, guys, girls all wearing the same sunnies. They brought with them a sense of community. Still to this day, I hold the creativity behind the brand, and the inclusiveness for anyone who feels drawn to the vibe at the highest standard. Having a concept that just clicks with people, from all backgrounds. Unique out-of-the-box art, authenticy, flattering & affordable products and the energy of the brand is the most important factor behind the success of Wavey.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I once heard from an unknown source that your business is a manifestation of yourself. I not only find this deeply true, it is also an expression of my art. What sets Wavey apart from other brands is it is rooted in creativity, and takes inspiration from so many places that is ever changing. Growing up on the east coast, I had a deep lust for the California seascape and palm trees. Now that I have been based here for 3 years, I have been exploring more parts of the West Coast and have recently been drawn to the desert landscape. For example — Joshua Tree has its own quirky and artistry vibe. Sometimes I draw inspiration from vintage fashion or funky surreal art. The possibilities are endless. Starting a business from the ground up with a computer background, has pushed me to learn new tech skills to kraft a unique online shopping experience, and fine-tune my eye for graphic design. It has not been easy…but after so many challenges I learn and grow every step of the way. I want the world to know that when they wear a pair of Wavey’s it is not just a pair of sunglasses, Wavey represents a community of creatives and like-minded people that want to explore the world and bring people together through the many different art forms.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love this question, because there are so many unique pockets to explore here and I love sharing it with friends and family that have never been. Firstly, I would start with what drew me to Los Angeles…Venice Beach. It’s hectic, grungy, but artsy. I’ve met some of the most inspirational and creative people from around the world there. Grabbing some breakfast at Gjusta on a Sunday Morning for a pastry and coffee gives me the chills just thinking about it. There is such an art to every inch of the place and it transports you to what feels like a mom & pop bakery somewhere in europe. Afterwards, taking a stroll down Abbot Kinney to shop and eat some more. I have hosted many pop-ups on this street and the local businesses really showcase unique creativity in their businesses and environment. Heading down to the Venice boardwalk for sunset is a view that has me in awe every time I see it. There is so much lively energy there. I could literally spend hours watching everyone at the skatepark. Hopping on a bike or skateboard and cruising the boardwalk is something everyone should do at least once in their life. I have been lucky enough to incorporate it into my everyday life. A full day in Venice just wandering around is truly the best. If I had a full week, I would definitely make sure to take a friend out to the desert and experience the serenity of Joshua Tree. I love camping at quirky airbnbs in Yucca Valley and thrifting at the funky shops on 29 Palms. Lastly, of course taking them to dinner at Pappy & Harriets in PioneerTown. An old Hollywood set for wild west moves. I could go on for days about where to take friends, there are so many unique places in Los Angeles and along the coast, sometimes you just have to wander aimlessly and see where it takes you. (That’s how I find most good things in my life.)
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
couldn’t agree more with this. I still currently run all parts of my business and wear all the hats. When I talk about Wavey, I always use the term “we”, because it has never really been just me. Wavey’s success after 4 years can be attributed to the amazing friends, family, and strangers who have worn a pair of Wavey’s and helped spread the word! I couldn’t have done it without those who have incorporated their craft with Wavey to expand our reach, from local photographers, artists, business owners and those who host events. I’ve found that the Wavey brand and sunglasses blend so well in different cultures and environments. I am most proud to share it with so many communities! Shout out to all the local business owners from across the country that have supported Wavey shown below :
Also for my shoutouts, here are the links to their websites if needed to hyperlink. I think I like them in list form.
- Rob – Connect San Diego : https://www.connectsandiego.
- Tiffany – Tiffany Brooke Yoga, Los Angeles, CA : https://www.
- Kari – Yoga Revolutionary : https://karijaffe.com/
- Anthony – Local H20, San Diego, CA: https://www.localh2opb.com/
- Eddie – SPTN, San Diego, CA : https://www.sptnpod.com/
- Chris – Crsswynd Traders, Narragansett, RI : https://www.crosswyndstraders.
- Mojave Flea Trading Post, Yucca Valley, CA : https://shoptradingpost.com/
- Merav – Thred NY, Long Island, NY https://thredny.com/
- Dina – 4Bsltd, Long Island, NY : https://4bsltd.com/