We had the good fortune of connecting with Ashley Villa and we’ve shared our conversation below.
Hi Ashley, can you share the most important lesson you’ve learned over the course of your career?
FIRST: For myself, I’d have to say: dedication. I call myself an unlikely entrepreneur – having started out as an attorney in the entertainment industry, I had never dreamed of running my own company in talent management. When that door opened up for me, and I took that leap, I knew that hard work and a commitment to learning everything about this new digital media space would be the ‘make it or break it’ factor for building my business. As any founder will tell you: there’s a lot of unglamorous nights, working until all hours, eating takeout… until one day you look up and you have some more time to strategize and grow. SECOND: For my business: my team. When the idea of managing content creators turned into a reality for me, I started the company by myself. At some point, no matter how well I knew the business and how good I was at strategy, there was no way to do it right without the perfect team. That goes beyond just training and hiring assistants, managers, and coordinators. In such a new industry, every team member is so important: you’re building, learning, growing and creating a blueprint together. I’ve been lucky to meet and work with the most amazing team of women.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
HERE IS INFO ON THE COMPANY – RARE GLOBAL is a leading boutique management company to top-tier Youtube talent and creatives. We represent a diverse portfolio of singular creators and artists — digital media icons, industry trailblazers, and rising stars in a league of their own. Founded in 2014, RARE GLOBAL was among the first talent companies to break new ground in the YouTube space — developing premium fashion, beauty and lifestyle content, while championing bold, female voices. In an era of rapid industry change, we’ve delivered next-level 360 management, world-class expertise, and competitive strategy to take our clients from online personas to powerhouse brands. Female-owned, female-run, and female-focused, RARE GLOBAL puts women and their stories at the forefront of digital media. Our client roster proudly reflects a deep investment in multiethnic, multicultural narratives and representation. RARE GLOBAL Talent are the standard in top-level collaboration with the world’s biggest brands.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
With Quarantine rules still in place, I love doing activities outdoors and going for scenic drives. If my best friend were visiting, we would head to Malibu! Go on an early hike, followed up by a stroll around the Malibu Country Mart. Then, head to the beach for sunset with amazing takeout sandwiches (to support one of my favorite restaurants). These days, focused quality time and an appreciation of nature are so special to me.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to dedicate the launch of my career as a manager and the start of Rare Global to my first client: Jenn Im. She’s a trailblazer in the YouTube space — Asian-American woman, digital media superstar, and icon to a generation of viewers. Her success and longevity in the space is owed to her own hard work and dedication: she’s been creating weekly content consistently for 10+ years, and has worked with top brands all over the world. She’s proven that YouTube wasn’t a fad. She also believed in me as a manager and gave me the confidence to strike out on my own, even when I was an attorney just learning about digital media. And finally, she’s such a caring and thoughtful person whose friendship and partnership I cherish so much. Plus I buy everything she mentions because she has great taste 😉
Photo cred (leopard) Emilynn Rose