We had the good fortune of connecting with Ayla Croft and we’ve shared our conversation below.

Hi Ayla, can you walk us through the thought-process of starting your business?
As cheesy as this sounds, my ultimate goal is to save the planet through love. Crazy I know right? But it’s true. We live in a world where men can’t be kind to children or women without being attacked, women-hating themselves and even each other.. always in competition. We have politics, race, religion, sexual orientation. It is overwhelming! There needs to be changed and yet telling people what to do doesn’t work. We have to become vulnerable and be honest with ourselves as well as others. Through business, you can do that by how you market and really the overall how the product rolls out. Through time it will become the norm. So why not make pure love the norm. 

Let’s talk shop? Tell us more about your career, what can you share with our community?
This is a tough question because I truly can write a whole series of my life, but I will start this year. I understand that not many people have experienced the type of tragedies that I have in life. So when I talk about this I do not want anyone to compare their situation to mine. I have been groomed since birth to be uncomfortable and suffer. When lockdown started I did everything by the book. I stayed home and decided I would take the time to get off social media and even Netflix to only read and meditate. I worked out, did yoga, and taught myself about Buddhism, all while in my small apartment. I started studying all the social media platforms and through that I found out there is a very harmful subculture that has started. It’s a series of terms used for “weak” men and boys. I decided that these young men needed a big sister. These guys get bullied for being kind to women and girls. They are told they are weak and worthless. Now as a daughter of a lesbian and feminist activist you would think I wouldn’t care. I do. There are so many good men in this world and they don’t have a voice. They are young boys that are being told that the very essence of their soul which is kindness is a weakness. There are harmful podcasts run by females that talk about and teach the girls listening how to stomp out men, how to use them. This dysfunctional cycle will soon become our new society if we let it. These kids are going to be adults and have kids. So I started “The Simp Life”. I decided that I am going to be the “big sister” that will give them crap but also love and resources as well as a place to come to feel normal and confident. If my grandfather was called the names that these boys are would he have still turned out to be the absolute example of pure love? He raised my uncles who adore their wives, absolutely stunning love between the men in my family and their wives. My grandfather held his wife in his arms as she died this past Valentine’s Day. Would he have been there having he been bullied?

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Yes!!!! I love this question. I moved here to Key West while on vacation. I thought I had all the best spots from day one but there is a whole separate beautiful world outside the islands. I have to start with the sandbar. A sandbar is an area that appears as the tide lowers for a period of time. You can park your boat and wade in the water as it falls. I do tons of shoots out there. I love fishing, but the moment I see their eyes looking at me I have to give it back to the ocean, lol. On the island, I would recommend Fritas Cuban Cafe. She supported us, locals, the entire lockdown offering free meals every day as did many others on the island. She’s special to me because when I got Covid and had a broken ankle she brought me a special meal made with love. Another spot has to be Thai Island. It’s a sweet spot in mid-town on the water with the freshest fish and the best views. I can’t go beyond that or my local friends would have me left out to sea!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I really want to thank my Grandfather James Herrero. He was the one solid rock I had to run to when the world got scary. He is who taught me about love and kindness. I also want to thank every single person in my life, the good and bad. Each one played a role in where I am today. If not for them I’d be a boring empty shell. Most of all I want to thank my daughter Aurora. She passed away 10 years ago January 16th due to a doctor’s careless overlooking. After her death, I decided to not give up on life but truly live. It was a domino effect that brought me to this point. I see her every day in the hearts I randomly find as my day goes on. She is so proud of me. Also, I need to thank the Captain. He seems to have brought that final piece that gave me the opportunity that opened my eyes to my soul and who I am. It allowed the entire story to have an ending that just starts a whole new book in my series of life.

Website: www.thesimp.life
Instagram: @thesimplifetv
Twitter: @thesimplifetv
Facebook: https://www.facebook.com/The-Simp-Life-108406514461490
Youtube: https://www.youtube.com/channel/UCY91VymTZLg_qB74_HHmQKQ
Other: www.aylacroft.com

Image Credits
Images all by me except the photo of myself & photo of us from drone. Gracie Meyer of Gracie Meyer Photography took the photo where I was laying in the water with the camera in hand Drone photo by Christjen Johnson

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.