We had the good fortune of connecting with Brad & Crystal Reihl and we’ve shared our conversation below.
Hi Brad & Crystal, what was your thought process behind starting your own business?
Crystal and I moved from LA/OC to Palm Springs and realized that the “pop-up” culture hadn’t quite made it here. It was our perfect opportunity to embed ourselves into the community, but simultaneously bring this stripped down version of the burger back to a place that would totally appreciate what we’re doing.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The Heyday has focused from day one on nostalgic food. Our business is founded and operated in Palm Springs, CA, a place where nostalgia feels right. We’re obsessed, culinarily, with food that got messed up over the years. For us, the burger was just that. Our goal was to strip it down to the basics, with great (and as local as possible) ingredients), and the people will vote with their dollars. It was not easy, Crystal and I hit the pavement hard making sure that our new community knew we were in for the long haul. You can make a real mistake out here in the desert just trying to capture the tourism dollars, but they won’t be the ones that get you through the summer and those 118 degree days. We persevered, and then unfortunately the pandemic occurred, but something amazing happened…the local community put us on their shoulders and wouldn’t let us fail. We had some of our best months and were able to bring on 5 new staff members. We’re not blind to how absolutely incredible this was. We’re so grateful just to be able to keep operating.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This is easy, and our favorite thing to do!! Depending on where you’re staying, first thing I’d do is hit On The Mark and pick up a meat and cheese board to keep by the pool for good snacking. And if you need some good bottles of vino, make sure you hit Dead Or Alive Bar and Shop. Every evening should end up and our friends’ spot Las Palmas Brewing. The best beer, and natural wine selections in the most chill beer garden with the best people. Period. At some point in your stay you gotta hit Elmer’s for breakfast, and dinner on the patio at Rooster and the Pig, If you hit these places, you’re in great shape.
Who else deserves some credit and recognition?
Oh boy, where do we begin? Our parents, first and foremost. They’ve stood by us financially & emotionally when things were pretty tough. We’ve also received some incredible mentorship from Chris (founder of Broadstreet Oyster Co.). He’s the reason we were able to get our foot in the door at Smorgasburg, and he’s always been there when we had questions along the way. His business is 2 years ahead of ours, and we’ve always been blown away with his success in the sector we both operate in.
Yelp: The Heyday