We had the good fortune of connecting with Brittany Connors and we’ve shared our conversation below.
Hi Brittany, is there something that you feel is most responsible for your success?
I believe the biggest factor behind Myra Ave’s success is our commitment to making charitable contributions a focus of the business. We often partner with philanthropic organizations to hold fundraisers to raise money for some incredible causes. We donate a percentage of the sales to these charities because we believe in the importance of giving back, even as a small business. I believe these organizations can benefit from every dollar and it is truly rewarding to know that Myra Ave is able to contribute to such important causes.
I also believe another driving factor of our success is our focus on female empowerment. As a female entrepreneur, I love being able to remind young women of their strength and ability to do whatever they put their minds to. We are not just selling jewelry, we are selling pieces that bring out the confidence women already possess. Our tagline is “Because beauty and confidence should have the right jewelry to match.” Jewelry can elevate any outfit and I hope wearing our jewelry makes women look and feel their best.
What should our readers know about your business?
I’ve loved jewelry ever since I was little, and always knew I wanted to start a jewelry business, but I really created Myra Ave to serve a personal need. I have extremely sensitive skin and often had trouble finding reasonably priced fashion jewelry I could trust wouldn’t irritate it. I also had a hard time finding jewelry that fit that criteria that I actually loved style-wise. After talking to friends and family, I realized other people had the same issues, and it was then that I knew that I had to start a brand of my own.
The journey has not been easy! But that is why it has been extremely rewarding. I would say my biggest challenge in the beginning was believing enough in myself, my idea, and my mission to forge through.. We are often our worst critics, and it’s so easy to come up with a million reasons why it’s not the right time or why the business won’t succeed. While I think it’s normal to have these concerns, I have to say that taking the action to start and choosing every day to continue is what helps quiet these doubts.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live on the east side and love this part of Los Angeles. We would definitely start our days hiking Griffith Park or walking around the reservoir. I’d take them to Last Bookstore downtown and we would grab tacos at Sonoratown or some Japanese soul food at Yuko Kitchen. Shop small boutiques in Echo Park or in Highland Park. Hit up Highland Park Bowl for a few games and then Little Dom’s in Los Feliz for dinner and see Marty and Elaine perform at the iconic Dresden after, then grab a drink at Tiki-Ti. One day we would venture out to Lechuza Beach in Malibu and grab lunch at Neptune’s Net. Saturday or Sunday we would shop the Silver Lake Flea. There are so many special spots in LA that I always say you have to live here to get the most out of it!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I definitely need to give a big shoutout to my best friends who are like family to me. It isn’t easy launching a business during the pandemic and I’m forever grateful for all of their love, encouragement, and support. Their belief in me strengthens my belief in myself and pushes me to continue to do my best.
Headshot by Marri Savinar