We had the good fortune of connecting with Brittany Sherman and we’ve shared our conversation below.
Hi Brittany, we’d love to hear about how you approach risk and risk-taking
Risk for me is a matter of how uncomfortable you are willing to be now to succeed or achieve in a future goal. Risk taking is an action, therefore you are in control even when things seem way out of control. I’ve been deep in personal and business commitments and thought…. this is a lot right now , holy shit! Why did I sign up for this right now?! How am I going to make that happen?! Thing is, if you haven’t asked yourself some form of those questions at least once , you can safely say… you’re playing it way too safe! Risk is the biggest gift to growing and becoming an expert in your field or craft as it requires you to have accepted that you may fail but it’s worth trying. You already commit to the possibility of failure when you make the leap to own a business or say yes to things, so just go all in! If your comfort level can be adjusted and you can remain flexible , an opportunity that hurts your pocket book or schedule now may benefit you later in ways you could not have planned for.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Floristry for me is simply the pursuit of beauty, because beauty makes me happy. I have a modern take on classic styles and i’m a huge nerd for floral history and seasonal blooms at the flower mart. I have over a decade of practicing Floral Design and it’s never lacked in mystery or goals to achieve. I take massive inspiration from visiting gardens and arboretums, from nature, solitude, ancient artifacts and sub cultures. I love to take a clients personality and find expressive blooms to honor the individual or couple I am creating for. When someone reaches out to Crimson I want them to feel welcomed and that their ideas are heard or are guided if they need ideas. Collaborating on event design with wedding designer’s, planners and couples is one of my favorite parts of my craft. I love the feeling when we are making all our clients favorite things come together picture perfect and then we get to reveal it to them. It makes for some tear jerker moments to say the least. I think I chase those feelings a bit if I am being completely transparent. I have been so lucky with the opportunities I have had making flower dreams come true for special weddings and events and I am so excited to now be offering special designs, services and goods from our website www.crimsonfloralco.com.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I was entertaining out of town guests I would bring them to Sherman Library & Garden’s in Corona Del Mar , a drive along the coast with a walk on the dog beach and dinner at Boat House in Costa Mesa.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would have to attribute a great foundation of learning my craft through designers I have met along the way that have been willing to offer their expertise and time. For the floral boutiques along PCH that I have had the pleasure growing up in.
Joey Reager Amy Van Vlear Biancca Wallace Dakai Perez Mathew Morse Jr.