We had the good fortune of connecting with Brittany Treadway and we’ve shared our conversation below.
Hi Brittany, what’s the most difficult decision you’ve ever had to make?
When looking back on all the steps that have moved me forward to where I am today, I would have to say that the most important decision that contributed to my success was the moment that I told my boss to fire me if he felt like what I was doing was wrong. During my short time working for another Chiropractor in Florida, I was asked to treat and bill in ways that I felt were unethical. When my boss cornered me in my office to tell me that I was “stealing money from him and his office” for not billing a certain way, I told him that I would not treat unethically and that he could fire me if he truly felt that way. Long story short, he did not fire me because he actually needed me to stay working for the company even though a short few days later, I put in my letter of resignation.
Looking back on that moment, it would have been easier to do what he wanted me to do. I was making good money and reaching my bonus weekly. It is likely that no one would have even known what I was doing. I could have stayed in Florida, living two blocks away from the beach and enjoying my weekends on the water. My parents and other influences I had on me including my grandfather taught me to be and do better than that. I can honestly say that without thinking twice about it, I said exactly what I needed to say. I didn’t care if he was my “superior” or if he had been in the industry for many more years than me. What he wanted me to do was wrong. My husband (who also worked for the same company) and I both put in our resignation and moved back across the country to California. We bought old foreclosed home as it was all we could afford at the time and opened our business in a borrowed room out of someone else’s office until we could get into our own clinic and get to where we are now.
This moment drove us both to decide that we would never work for someone else again. We opened our own Sports Chiropractic office in Rancho Cucamonga, CA and have built a practice that is patient centered, successful and ethical. I believe that long term success cannot be made without ethics. Being ethical allows you to sleep well at night, make sound decisions that will be fruitful and develops trust between you and the community that you are working in. The ethical path might be more stressful at first, but will always be worth it in the end. People are attracted to those who they can trust and the trust of your patrons can only lead to a successful outcome.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We have a very unique way of going about conservative care using a evidence-based Chiropractic care as treatment for a variety of musculoskeletal disorders. Typically, when we tell someone that we are Chiropractors, that person will grab their neck and low back and tell us that they love to watch people getting “cracked” on Youtube. We always give a polite laugh and tell them, “That is not all that we do!” I categorize our office as a conservative care clinic that teaches our patients how to move better using our knowledge of human biomechanics and musculoskeletal disorders. We named our office The Movement Chiropractic and Manual Medicine because we use manual techniques such as soft-tissue manipulation and rehabilitative exercises in conjunction with spinal manipulation (adjustment(s)) to allow the patient to gain short term pain relief and long-term results. When we address soft tissue weakness through exercise therapy or muscle tightness with a variety of soft tissue techniques that along with Chiropractic manipulation, we can gain long term relief. We find that teaching patients how to move better allows them to gain knowledge that keeps them from hurting themselves in the future.
I find that most business owners want to have the most beautiful, high tech and ready to go businesses right off the bat. That is not how we started. We started in a borrowed room from my family Chiropractor. He was very generous with providing us space to use and work out of. I must admit, his office was not what I imagined our office to look like. The colors and wall paper were out dated and needed refreshing. We had no office help and for the most part were a one-man show. Starting small allowed us to get our foot in the door without putting ourselves in a financial hole. Once I started to fill my schedule, I was able to bring my husband on to help with the patient load and then we were able to move to a more desirable location that fit our vision for the office.
Our biggest factor for success in our brand and for our growth was to get out of the “doctor mode” and to talk to our patients like we would talk to our friends and family about their condition(s). We always put the patient ahead of our own financial gain and kept them as the center of every decision we made.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am a mountain girl. I love to hike! When friends come to visit, we take them to Mt. Baldy for a little hike to the top! Our area of the Inland Empire has great hiking and allows us to get away from the hustle and bustle of Southern California.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to thank my husband for backing me up every step of the way. He highlights my strengths and improves my weaknesses. I honestly rely on him more than I should at times, but he has always been my rock since meeting him in Chiropractic school.
My brother-in-law has also been a big part of our branding and marketing. He owns his own branding firm and helped us come up with a vision of what we wanted our brand to look and feel like.