Meet Bryce Pickett

We had the good fortune of connecting with Bryce Pickett and we’ve shared our conversation below.

Hi Bryce, what do you attribute your success to?
Since I was young, I’ve always heard the phrase, “It takes a village.” That mindset has stayed with me throughout both my personal and professional journey. Understanding that success rarely happens alone—and that collaboration is essential—has been one of the most important factors behind my growth in talent management.

In influencer marketing, relationships are everything. Many of the brands, founders, and agencies I’ve worked with have become long-term partners, and those relationships continue to deepen year after year. When you approach your work with a team mindset, you naturally build trust, transparency, and shared goals.

Some of the most successful partnerships I’ve helped build have multiple layers of collaboration behind them. That can include internal support from legal, strategy, and campaign execution teams, as well as external partners like PR firms, entertainment agents, and brand founders who are all working toward the same vision. Influencer marketing is often perceived as simple content creation, but in reality it’s a highly strategic ecosystem that requires alignment across many moving parts.

Ultimately, investing in your community—professionally and personally—creates the foundation for sustainable success. The stronger your village, the stronger the work becomes.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My journey into talent management wasn’t entirely traditional, and I believe that perspective has shaped the way I approach influencer marketing today.

Before stepping into management, I had the opportunity to collaborate with brands from the talent side of the industry. Partnering early on with Express gave me a firsthand look at how brands approach influencer campaigns and what audiences genuinely respond to when it comes to authentic storytelling.

That experience helped me quickly understand a core truth in modern marketing: not every campaign serves the same purpose. Most brand partnerships fall into three primary categories—awareness, conversation, and conversion campaigns. Each plays a distinct role in driving measurable results and building long-term brand equity. Understanding how creators can effectively contribute to each stage of that ecosystem has become one of my greatest strengths as a talent manager.

Over the years, I’ve had the privilege of collaborating with globally recognized brands including Sephora, Fenty Beauty, Calvin Klein, Nike, Vaseline, DICK’s Sporting Goods, Coca-Cola, Dove, and Hilton, among others. Working alongside these household names has allowed me to witness firsthand the evolving power of creators within modern marketing strategies.

Another defining part of my career has been my commitment to inclusivity. Influencer marketing has the power to shape culture, and I’ve always believed the industry should reflect the diverse communities that make it thrive. Advocating for creators from underrepresented backgrounds and helping them secure meaningful partnerships has been a driving force behind how I build my roster and approach brand collaborations.

What I’m most proud of is seeing my clients grow—both creatively and professionally—while building partnerships that feel authentic and impactful. For me, success isn’t just about closing deals. It’s about helping creators build sustainable careers while pushing the industry toward a more inclusive and representative future.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
As a newer resident of Los Angeles, I’m still constantly discovering how magical the city can be. If a friend were visiting for a week, I’d want them to experience a little bit of everything that makes LA so special.

A night out in West Hollywood would definitely be on the itinerary. The nightlife there is vibrant and diverse, and it’s one of the best places in the city to experience the energy and culture of Los Angeles.

For daytime exploring, I’d take them to the Santa Monica Pier to enjoy the ocean views and classic California atmosphere. We’d also stop by The Grove, which is always lively and perfect for shopping, dining, and people-watching.

Of course, you can’t visit LA without seeing the entertainment capital of the world, so walking along Hollywood Boulevard would be a must.

For dining, a few favorites include Steak 48, Catch LA, and JOEY DTLA. And honestly, some of the best meals in the city are incredible Mexican restaurants tucked throughout LA.

If the timing lined up, I’d also recommend experiencing some of the city’s biggest cultural moments, like Coachella, Everyday People, or seasonal events like Grinchmas at Universal Studios Hollywood.

One of the best things about Los Angeles is that there’s always something happening—you simply have to explore.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Two major shoutouts that played a pivotal role in my journey are the University of Miami and Rachel Maeng-Brown.

As a former student at the University of Miami, one of the most impactful aspects of the program was the emphasis on real, in-field experience. The curriculum encouraged students to pursue internships early and immerse themselves in the sports and entertainment industries while still in school. That hands-on approach opened doors that ultimately helped jump-start my career.

During my time there, faculty mentors consistently encouraged me to bet on myself and pursue opportunities that felt ambitious at the time. Studying marketing, law, leadership, and finance management gave me a well-rounded perspective on the business side of entertainment and the creator economy.

That experience eventually led me to intern at GEN Agency during my senior year under the leadership of Rachel Maeng-Brown. While there, I coordinated campaigns for a roster of more than 100 student-athletes navigating the emerging NIL landscape. It was an incredibly formative experience where I had the opportunity to support and collaborate with exceptional athletes such as Anna Hall, Kendall Baisden, and Taylor Manson, among many others.

Working alongside athletes of that caliber sharpened my negotiation skills, strengthened my understanding of brand partnerships, and taught me how to manage relationships in a fast-moving and highly visible industry. I truly would not be the manager I am today without the mentorship and leadership I received during that time.

Instagram: https://www.instagram.com/brycenotbriice/

Linkedin: https://www.linkedin.com/in/brycepickett/