We had the good fortune of connecting with Caitlin O’Rorke and we’ve shared our conversation below.
Hi Caitlin, can you share a quote or affirmation with us?
“In the end, somehow, it all works out.” This is something I repeat to myself when I am in the most stressful moments during a production. I combine it with the idea that even so, I can’t relax and that it’s ok if things have to flow in a new direction. It gives me the strength to keep on working hard and to also adapt to unforeseen events. I have the conviction that if something is difficult, it will be worth it, it will be good. Whether it’s more or less liked, but the satisfaction of having done my best to complete it, that’s what fulfills me in the end.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My partner and I are just launching Rufaca, a creative agency. He is a product and graphic designer and I am an audiovisual designer. He has been focused in point of sale advertising (POP and POS), product and set design, and I’ve been focused in digital video, content creation and documentary direction. In the last year I’ve been directing short documentaries about rural people around Catalonia, and that has been what I’ve been enjoying the most, listening, sharing stories and creating narratives that could be applied to tell anyone’s or a brand’s story. Together we want to offer 360 brand marketing communication for the development of campaigns in physical spaces and in the digital spectrum. Shop retail and experiences, but also digital branded content.
We’ve been collaborating constantly for the last 8 years and now we feel confident to join forces, creativity and passion in what we do. We are thrilled with an original video production we’ve been creating for National Geographic Spain that will see the light this 2022, and we have a few more exciting projects to come.
We have both been working so hard to reach where we are now. For sure there have been rough moments but we’ve overcome those with big thinking, an open mind and with constant determination. We love what we do and we hope others will too.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Barcelona is the city my friend would be visiting!
The First day would be a walking day to connect with the city, from top to bottom: breakfast in the area of Gràcia, walking all the way to the Eixample area for a vermouth. Then walking all the way down to Barceloneta to have lunch in front of the mediterranean. We would rent bikes and cycle to Forum and back. Cocktail on a lovely rooftop in Raval and party in a secret spot. Second day, we would obviously sleep until a little late… and then museum day. I would let my friend choose: CaixaForum, Macba, Dhub, Picasso… love them all.
The third day, active day again, we would practice paddle surfing or parasailing for amazing city views from over the sea and in the afternoon we could go to have lunch in the Born neighbourhood, and let ourselves improve in the area.
The next day we could go visit Sagrada Familia (so touristy, yet so amazing), have a picnic in Parc de la Ciutadella and enjoy the evening around the park. Day 5 I would organise a typical bbq day with friends in my house, food, fun, chat and dance! And finally, last morning we would have breakfast on the beach and go for a swim to say goodbye to an amazing week.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Definitely firsts in the list are my mum Rosa, my little sister Helena and my life partner Pere Oliva, the ones that have constantly elevated me in the worst and the best moments, also my dad Jonathan. Then there are many that have given me nothing but support, wise advice and trust: Antoni Garrell, Sergio Falcón, Eduardo Blanco, Maria Blazquez, Steve Reiss, Sarah Elgart, Jordi Bosch… My girlfriends Nuria, Alba and Cristina, and many others that have shared with me such good energy along the way. A book, “Never eat alone” by Keith Ferrazzi.
Pere Oliva, Vanina Romero, Jordi Bosch and Sanne Derks.