We had the good fortune of connecting with Cara Kleinhaut and we’ve shared our conversation below.
Hi Cara, what is the most important factor behind your success?
As a business owner (AGENC Experiential + Digital marketing agency) and Mom of 2 girls, the most important factor in keeping everything going successfully is not giving up, no matter what. Life throws curveballs, and as we have seen this year especially, some we can not really plan for. But always having the confidence and faith that we CAN figure out a solution, that we always have options and choices, gives me the courage to keep going. My job is to calmly just take the next right action in front of me, even if I don’t know what the results will be.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We founded AGENC with a true passion- that there is no stronger way to make a lasting impression and even change culture, than through live experiences. We work with brands from PUMA to Louis Vuitton and Dior to HULU, Netflix and Amazon and The City of Beverly Hills / Rodeo Drive. From tech to beauty brands, we bring their story to life in immersive activations, while at the same time, creating a dynamic digital experience for people who can not attend in person (very important right now as Virtual is the main event during COVID). During COVID we had the honor to produce HULUWEEN, a 4 day drive-in experience complete with a haunted, drive through forest maze and drive in movies featuring HULU’s scream-y slate of horror films. We showed that there is a safe way for live in-person to be done (in-vehicle as it is) even during this time. So many in the live events business have been totally sidelined and financially devastated by COVID, so we were thrilled to have our team on-site and show with the right protocols and safety measures, we can do this safely and bring delight to audiences who are worn down with heavy news and a tough year where so many celebrations are canceled.
Who else deserves some credit and recognition?
My partner in both business and life, Sean! Though we did not start out working together when I founded the company, we realized that our styles really compliment each other both in life and work, and when my business began to grow, there was no one in the world I could trust more than him to work alongside me. He’s a Taurus, very steady, dependable and honest. A great match for my more excitable tendencies! We co-parent 50-50, a real partnership, and I believe our girls get the best from this. They see a mom that has a career she loves, parents willing to stick through the rough patches (there have been many and I’m a big proponent of couples/marriage counseling for the long game!) a Dad who is very involved in their daily lives, and that we all support each other no matter what is happening.
Instagram: @weareagenc (agency work) or @carakleinhaut (personal)
Linkedin: @CaraKleinhaut / @AGENC Experiential + Digital Marketing