We had the good fortune of connecting with Cassie Petrey and we’ve shared our conversation below.
Hi Cassie, we’d love to hear more about how you thought about starting your own business?
When we started our business, the job we wanted didn’t exist. We probably would have been perfect for a social media manager role, but it was non-existent in 2007. We started Crowd Surf because we absolutely loved helping artists use MySpace to connect with their audience, and wanted to expand further into that space.
What should our readers know about your business?
One time a friend of mine at Google said that what makes Crowd Surf stand apart from other companies is that we’re not just talkers, we actually get in the trenches and execute our ideas. There’s a lot of talk in the entertainment industry, but we don’t just talk. We talk, and then we plan and make the ideas we talked about actually happen. You have to have a lot of discipline to not forget all the great ideas you come up with… whether it’s setting reminders in your phone, keeping a notebook, or something else. It’s easy to talk and forget. It takes discipline and dedication to follow through.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Here is my current Covid-19 friendly favorite spots in Los Angeles: North Santa Monica Beach – There’s plenty of sand, space, and parking. There’s a Perry’s Cafe there that has amazing outdoor seating where you can literally put your feet in the sand, have an iced tea, and look at the beautiful water. You can’t beat it. Cantina Frida – Incredible food, and great outdoor seating on the sidewalk and patio. I’ve been eating keto food the past couple of months, and they have a lettuce wrapped taco. It’s great! There’s something here for everyone. Palisades Center – A little mall in the Pacific Palisades that often gets looked over by tourists. They have great shopping, and a cute little courtyard to hang out in. I highly recommend Edo Bites if you want to feel like you’re in a cute little high end European cafe. Rodeo Drive – Would normally not be a place I recommend, but it’s really interesting right now. There’s massive lines to get into all the stores. It’s kind of like a Covid version of Disneyland!
Who else deserves some credit and recognition?
I would like to dedicate my shout out to my business partner Jade! We’ve been through major ups and downs over the years, but we’ve always had the same vision and goals for our business at the end of the day. I don’t know anybody else who would have endured the craziness during all of this!
Tik Tok: https://www.tiktok.com/@