We had the good fortune of connecting with Catherine Seifert and we’ve shared our conversation below.
Hi Catherine, do you have a favorite quote or affirmation?
Abraham Lincoln, ” I don’t like that man. I need to get to know him better. ”
What should our readers know about your business?
Perplexed that there was no specific place to store my bag while driving, keeping it clean and easily accessible, I was determined to solve this dilemma. As the consummate entrepreneur, I enthusiastically set about creating her very first Car Caché – in true inventor fashion – on my dining room floor. After several months of trials by women of all ages and backgrounds, I knew I had the perfect solution for women drivers everywhere to keep their handbags free from dirt, spills, and damage as well as more accessible than they have ever experienced.
The first day of launch outside of my city, a professional organizer, Organize365, was Skyping to over 20+ professional organizers throughout the US sharing organizing tips as well as the Car Caché. They began to blog and tweet about the product, and Amazon’s Automotive Executive saw them and called me to see if his team could put a store up for me stating, “This is going to be big!”. Eight months later, I signed with one of the largest consumer products licensing firms in the US. They sold over 1,000,000 units in a little over a year! Upon receiving a Patent, I decided to take the product back from the licensing firm so that I could sell the Car Caché on my own.
I was inspired not to start a business, but to help solve the problem of accessible car storage for women all over the world. For all of my valued customers, the ingenuity and heart I poured into my very first prototype, I try to make apparent in every Car Caché.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout to my husband of 32 years, Dan Seifert, and 23 year old son, Nick Seifert, for constantly re-enforcing my efforts by telling me how proud they are of me. So many times I wanted to give up – even during the good times! They encouraged me all along the way.
Other: Amazon: https://www.amazon.com/dp/B07SSQLJK9?th=1