We had the good fortune of connecting with Ce Ce Chin and we’ve shared our conversation below.
Hi Ce Ce, do you disagree with some advice that is more or less universally accepted?
I don’t believe one needs to write a business plan in the traditional sense. Unless someone, an investor perhaps, has asked for one. And even the most important thing to know is the break even number, when your business will break even against the initial investment, and how many sales, or how much revenue is needed to break even.
What should our readers know about your business?
I used to wear heels, but always longed for an elegant and easy to walk in shoe. That’s why I created Vision Quest Shoes. Our babouche sneaker is a “re-up” of a traditional Moroccan slipper, with a bouncy sneaker bottom. The result is a comfortable design that has you feeling stylish, supported and most of all capable. Furthermore, in an effort to work more sustainably, we mainly use leather salvaged from deadstock. And we also offer replacement footbeds so that you can refresh the shoes you already own. I’ve been in the shoe and accessory design world for my entire career, and the biggest challenge keeping up with is the ever changing market. For example, content creation is so important now, and we have to learn new methods of engagement all the time. It’s not just about creating a great design, it’s about having a great story to tell and telling it well. I’m learning Adobe Premiere Pro because great photography is not enough, now you have to show great videos! I’m flexible and willing to learn and I also understand there are some skills I might never master, and it’s better then to ask for help or hire experts.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would begin the at day at the Matador beach in Malibu and then grab a late lunch Malibu Country Market. After that we would drive up in to the hills and do a walking meditation at the Labyrinth near the Jim Morrison Caves during sunset. After that we would dine at Malibu Seafood on the PCH and stay at Native Hotel overlooking the ocean.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Oh I love The Forward Female! It’s an online entrepreneurial community lead by women and for women. We have Monday Zoom calls where we set goals for the week and on Friday we celebrate our progress. The organization also offers learning webinars within the week to help us build needed skills in pitching, digital marketing and beyond. They have really helped me stay focused an be accountable during the pandemic.