We had the good fortune of connecting with Chabeli Sanchez and we’ve shared our conversation below.
Hi Chabeli, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
By far the single most important decision that I have made that I think has a lot to do with my success thus far is not really a “decision” per se, but more of a mindset that has allowed me to succeed. That mindset is — not allowing anyone to determine my worth but myself. Being self-employed tests all aspects of your being on a regular basis—it’s challenging, it’s emotional, it’s trying, but most of all it’s a constant struggle with self-confidence and self-worth. The only thing that hinders us from achieving greatness is ourselves. So, the moment I switched my thinking and really began believing in myself the doors opened for me in my career. And, believe me, this is not something that happens overnight, it takes a lot of work and it takes constant maintenance. Every year there is something that tests this mindset for me and every year I learn from that test and use that knowledge moving forward. I truly and wholeheartedly believe that if you believe in yourself and know your worth, you can achieve anything and everything.
What should our readers know about your business?
P.S. & Associates Event Planning is a full-service planning, coordination, and styling company that curates special events and cultivates celebrations to bring to life the personal styles and dreams of our clients. We recognize that each event is unique and embrace everything from the grand essentials to the tiniest details as a chance to be creative and showcase character and really deliver for our clients. It’s our team’s greatest pleasure to guide everyone from the bride and groom to parents-to-be to corporate teams through the process of creating an absolutely unforgettable event. I think what sets us apart from other wedding + event planning companies is the attention to detail and the customer service that we provide. We remember everything, the smallest of details that to some wouldn’t even register, but to us, it means a lot. Details are what set events apart. Our level of customer service I think is unmatchable. We treat our clients as if they were family because they are, they are part of our small family. Throughout the 10 years of being in business, we have gone through our ups and downs like any business. We have learned from mistakes and have taken great pride in overcoming challenges. I think the biggest lesson we have learned is boundaries. Creating and sticking to boundaries with clients (and the business itself) is sometimes difficult. When you are first starting out you live and breathe your company (don’t get me wrong, I still do) and you want to please, please, please. In doing that you get walked all over, you overextend and you wear yourself out. Creating and sticking to office hours is key in setting those boundaries. You have to allow yourself to “turn off”, so you can recharge and be able to keep that fire burning. I have personally learned that it’s good for me to take some extended time off during the winter to get myself excited to create again. P.S. & Associates Event Planning is a complete extension of myself. I have stayed true to that all these years. Many people have asked what is your brand all about? And, really it’s quite simple… our brand is me. I believe that the only way to truly sell a brand is with authenticity. So as long as I stay true to my likes, dislikes and what I stand for I know that my authentic-self shines as the P.S. brand.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a born-and-raised Los Angeles girl that LOVES to eat and drink WELL, so with a friend visiting it would go something like this— Book a stay at The Langham in Pasadena, CA. Pasadena gives me LA vibes but with a hometown feel. I truly believe to experience any city you want to live like a local, so many of us “Angelenos” don’t live in Hollywood like most would think. Monday- See Pasadena City Hall because it GORG and stop by The Huntington Gardens. Drinks and Dinner at The Royce at The Langham because their Tomahawk Ribeye is divine Tuesday- Start with breakfast at Bottega Louie in Downtown LA and then spend the day brewery hopping in the Arts District. Maybe a quick stop for some taquitos at Cielito Lindo because … LA! Wednesday—Check out Hollywood because you gotta see it, stop by Griffith Observatory. Dinner at Mozza Pizzeria because you haven’t LIVED till you have had a Mozza Pizza and budino for dessert. Thursday- Lay by the pool and drink Bloody Mary’s at The Langham. Every good vacation anywhere should have a veg day. Friday- Universal Studios because…LA! Eat dinner at Casa Vega in Studio City Saturday- Roam the streets of the Venice Boardwalk on a bike. I love myself a bike ride and Venice is a great spot to ride. I live for good food, a delicious craft brew, and great company. I don’t need all the glitz and nightlife so my week may look different from others…. I think the true beauty of LA is off the beaten path.
Who else deserves some credit and recognition?
I dedicate my shoutout to my kindergarten teacher, Mrs. Landau (Maggie Landau). I have this Christmas tree ornament that I made in her class and it is a little engine car. On the engine, it reads, “I think I Can” from The Little Engine That Could. When I was in kindergarten I struggled to keep up with my fellow classmates and Mrs. Landau let my mother know how I was doing in class. The way my mother tells the story is that Mrs. Landau said that I was struggling, BUT never stopped trying to get better and keep up with my fellow classmates (an “I Think I Can” type of mentality). As I got older I found my groove and did just fine. That support and that ornament mean the absolute world to me—that simple phrase, “I think I Can” is what I repeat to myself when I feel overworked, tired, or frustrated. In fact, I also have a piece of artwork in my office that reads, “She Believed She Could So She Did” and that always brings me back to the “I Think I Can” saying. I thank Mrs. Landau for believing in me at such a young age and allowing me to learn to overcome on my terms.
Other: P.S. & Associates Event Planning Blog: https://www.psplans.com/blog-1
P.S. Team Photos: Liv Life Studio Photography Klentner Ranch Wedding: Tiffany J. Photography Millwick Wedding: Burgundy Blue Photography Tumbleweed Shoot: Katie J. Photography