We had the good fortune of connecting with Cheryl Sutherland and we’ve shared our conversation below.

Hi Cheryl, is there something you can share with us that those outside of the industry might not be aware of?
The representation of people of color in the wellness space has huge amounts of room for improvement. Oftentimes when creating panels and events, the facilitators and event organizers don’t necessarily think out of the normal archetype or mold of the stereotypical wellness person, leading to all White panels, and all White events. In not actively putting in the effort to include other communities, they often unintentionally, are telling these communities that this space isn’t for them. By getting out of their current circle of influence and tapping into these different communities, they are not only supporting the representation that changes the archetype of a wellness facilitator, and allow for new ideas and perspectives that enrich the sessions that they are curating for their attendees.

Alright, so let’s move onto what keeps you busy professionally?
They say when kids are in-between the ages of 8 and 12 to listen to them closely as they will tell you what they want to be. In that period of my life, I told my Dad I wanted to be a plastic surgeon. Great money, a proper schedule, but mostly I loved that I was able to help people in a deep, lasting, meaningful way. It makes so much sense as to why I would be in love with the personal growth field.

When I first got involved with personal growth, I recognized that the tools and techniques were something that I not only could use daily, it was something that I had the ability to change my whole life. I first started my journey in my hometown of Calgary Alberta Canada, and then when I realized I could create anything in my life, I packed up a UHaul and moved to LA. I ended up working for two different entrepreneurs and saw the clear results of what mindset work did for them and their business results. That’s when I knew I could combine my love of helping people with an industry that made a real difference to me.

My company is all about helping people increase their confidence so they can maximize their potential and make their mark on the world. Attaining success can be easy, we just needed to know how to do it, and to believe in ourselves. My line of affirmation-filled goods and workshops help people recognize their gifts and talents, and through revising their habits of thought, create habits that lead them to the time and money freedom they desire.

Starting a business definitely has obstacles, and for me, the majority of my obstacles were my own negative thoughts and limitations. In recognizing that if something isn’t working out the way you want it, it’s a call to look inside and see in what ways you are blocking yourself and why.

In building the brand, it was definitely an uphill battle to convince investors and judges about the viablity of the business, so I’ve had to launch all my new products with crowdfunding campaigns. Something I’m really proud about is that I was able to launch and fully fund 3 Kickstarter campaigns where I hit 150% of my goal. This allowed me to not only presell my products, but also have them go out to countries all over the world, and get some really great buzz around them. To date, I and my products have been featured in In Style Magazine, Huff Post, Thrive Global, Forbes and more.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would start off a Friday night in Long Beach at the V Bar for the best $5 dirty martinis. Then I would go to Federal Bar, eat dinner ( and get a side of their sweet potato tater tots) and then hang out long enough for the club to open up downstairs and sneak into the speakeasy. The next morning, we would have breakfast at the Breakfast Bar off of Ocean and drive up to LA. After spending the day shopping in Silver Lake and Melrose, we would go to Sugarfish for a delicious dinner, take a power nap and then head out to Good Times at Davey Waynes for an amazing night out. The next day, we would have breakfast at Hamburger Marys and be full of breakfast mimosas, and after another short powernap, a drive up the PCH to the Pacific Palisades to visit the gorgeous grounds of the Self-Realization Fellowship is a great way to wind down.

Who else deserves some credit and recognition?
I would love to shout out the Goddesses that are in my Millionairess’ Crew! At the beginning of the year, I wanted to put together a mastermind of other entrepreneurs who were looking to hit great goals in business and do it in a holistic manner. These four ladies have done such an amazing job of being brave and bold, but also supporting me and holding me accountable to the things that I want in my business! Each of them bring something special to the table, hold space for me on days that are difficult, and helps me celebrate my wins when they happen. Kimmay, Liza, Bri, ya’ll are the bomb.com.

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