We had the good fortune of connecting with Goldie Chan and we’ve shared our conversation below.
Hi Goldie, how does your business help the community or world?
I’m very excited to say that my business, Warm Robots, has been helping brands to build out their ambassador and affiliate programs. We’re connecting the dots between the audience that already loves their brand and the brand itself and we’ve been particularly proud of who we partner with – brands like Adobe, who focus on a healthy diversity of races and talents. We’ve also volunteered our time to speak to emerging entrepreneurs of color and women who are small business owners to help them get over the initial hump of beginning a business and brand but also, dealing with 2020.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
This year, like many years, was not easy running a business. I think as the founder of my own agency – I have learned so much over the last few years, not least of which is how to focus and eliminate unnecessary distractions or people. I’m incredibly proud of my current team – who works hard every single day for the clients and who focus on doing a great job and not just an okay one. In many ways, Warm Robots is a reflection of my own brand too – our tagline is “We help brands grow.” I believe great marketing always helps a brand get to the next step, to have a broader and/or bigger audience, to potentially touch hearts and connect deeply with their fans and consumers.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It’s a little tough to go to all of my favorite spots in the city but two of them hands down are Secret Headquarters in Silverlake and Alchemist Coffee in Koreatown. Normally, I’d also say a fun day with Dole Whip at Disneyland and also butterbeers at Universal Studios but we must make do. It’s really interesting to see how drive-in movie theaters are also popping up now, which are very fun.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have so many people and brands that I’d love to shout out – who have helped me to get to the next stage of life, love and career. But for this particular shoutout, I want to focus on a community that has been incredibly (and surprisingly) nurturing and open this year – and that’s my Twitter fam – followers and folks that I follow and interact with. It’s really amazing to think that I’ve developed close friendships with folks around the world, some of these friendships leading to fresh press, clients, and other opportunities. It’s also a place (and a community) that I have been able to share more of my vulnerabilities – my anxiety, my empathy, my worldview – and has been a relatively surprisingly safe place to do so. From memes to deep late-night conversations – my Twitter family gets my shoutout for 2020.