We had the good fortune of connecting with Chris Duke Blasman and we’ve shared our conversation below.

Hi Chris Duke, we’d love to hear about how you approach risk and risk-taking
Risk is something I think about everyday. We all know the classic saying, “Is the risk worth the reward?” As an entrapanuer and a business owner, you have to be willing to take risks that most people shy away from. Every time I hire a new employee, or I come out with a new product, it’s a risk. I think if you stay true to your brand, and you have your sights on a bigger picture, then your risk becomes more calculated than instinctual. And when you can play out the best case scenario in your head and the worst. Most of the time you realize the worst case scenario will have far less of an impact on your business than the best, so it’s almost always worth taking that risk. Without taking risks and trying to push myself out of my comfort zone, I would most likely have not started the brand in the first place…. And it’s very important to remember, that it is ok to fail. Over time you will relieve that all those little failures make you so much stronger in the end. In life, I try to live the same way. I grew up surfing as a kid, and I had to learn right away, what situation am I comfortable with. And once you start taking a few risks and pushing yourself outside of that comfort zone. You understand that is where growth and confidence come from. And then you start to crave that risk and growth. I am going through this all over again as a horseman. How much of a risk am I willing to take to grow my knowledge and skills on a horse. The only difference now, is I am father, so the risk becomes much greater!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We are a high quality, boutique winery. I have always put quality over quantity from the begging. It is very easy to be influenced by trends or a perspective from an outsider. And if you if you are always chasing a trend or an idea of what you should be, then you will always fall short at the end of the day. I am proud to be making the same wines, with the same price points that I set out to make almost 10 years ago… and by sticking to my guns, so to speak, it always has payed off in the long run!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ok, let’s start in LA… I think visiting LA is all about getting out of the city. It would start with a morning surf, and followed by lunch at the Little Beach House in Malibu. From there we would take a drive up Topanga Canyon to visit friends, play music, and go hiking. From Topanga we would drive through Mullholland canyon and find ourselves at Cornell Winery for happy hour, and then (my favorite) The Old Place for dinner where would catch up with the owner and good friend Morgan Runyon. From there we would crash at the Surfrider Hotel in Malibu. Wake up, surf again, then head North for the Central coast, where we would meet with our good friends Jaye and Pete who own Vino Vaqueros and Bullkelp bedrolls. We would saddle horses and take off for the mountains in the Santa Ynez Valley….. I could keep going, but that’s a start of what it would be like to be on my California schedule….Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Huge shoutout to my parents. From the beginning they have always encouraged me to follow my dreams and work my ass off doing it!

Website: fourbrotherswine.com

Instagram: @dukeblasman @fourbrotherswineco

Yelp: Four Brothers Wine Co.

Image Credits
not applicable, Tim Hanaseth

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