We had the good fortune of connecting with Christel Ferguson and we’ve shared our conversation below.
Hi Christel, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
I feel the most important decision, other than working for myself, that contributed to my success was that I wanted to help people get unstuck in their life through their stuff. My passion is helping others “let go” of what’s not serving them anymore and then transforming their space for comfort and productivity. Some people are held back because of their environment and they don’t even realize it. My motto is “Change your space change your life” and I wholeheartedly believe that.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started my business, Space to Love®, back in 2013. At that time when I told people what my company was about, they didn’t understand why someone would need help getting organized. Now, post-Marie Kondo, I don’t have to go into too much detail. Thanks Marie!! However, it doesn’t change the fact that getting organized is simple but it’s not easy. It was important, my mission really, to come up with a process for getting organized that was simple and teachable. So many factors got in the way for my clients and I’ve seen them get stuck or not even start. With training and hundreds of hours of hands-on experience, I came up with the Space to Love® 5 Step Method to getting and staying organized. Setup, Sort, Select, Sanitize, and Style™. I wanted to make sure that after a project was finished, I empowered my clients with the skills and tools they needed to continue on without me. I think back to when I first started and had so few clients. I’m so grateful that I can say I have worked with over 15o clients now and was able to hire employees. It wasn’t easy and as a solopreneur, you have to wear many hats. The struggles of how many social media posts should go up in a week, what to spend on advertising, and keeping track of the budget did get easier with time but now I know to stick with what you’re good at and outsource the rest if you can. What I’m best at has always been working with my clients and focusing on their needs. It brings me joy to help them see through their clutter and bring to fruition what they visualized their space to be.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I had a friend visiting for a few days it would look something like this… On the first day, we would start the morning out at Swerve Studios and take a Kardio Krunk class with Jeffery Adams. Then we would stroll down 3rd Street (Beverygrove area) check out the shops and head over to the Farmers Market and Grove for a quick bite and people watch on the patio of La Piazza. After a power nap and getting ready we would make our way to Marina Del Rey and have cocktails overlooking the marina at Salt then uber to Meet in Paris in Culver City for dinner. The next day we would take a ride on the PCH and head over to the Getty Villa where we would meander around the garden and pool area for a bit and then have lunch at the cafe. After we would make our way down to Venice beach and check out the local street vendors, muscle beach, and skateboarders. Predinner drinks at Mercados for the best margaritas and then dinner at AOC. If we feel up to it, the next day, a hike at Runyon is always a good idea and great for some picture taking. For dinner, it would be Akasha and end the night with some live music at the Culver Hotel. For the last night, we would go to the Water Grill in Santa Monica and if we are feeling a little adventurous for some dive bar fun we would go to the Tattle Tail Room for a game of pool and sing karaoke.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I know that I couldn’t have done this alone. So many people have helped me along the way. One person who stands out is Margalit Ward of the Professional Women’s Network LA. She started out as my coach and helped shape my business to then encouraging me to stretch past my comfort zone and start doing speaking events and who I now can call one of my great friends. I’m so grateful to have had her on this journey with me. Thanks Margalit!