We had the good fortune of connecting with Christy Lendechy and we’ve shared our conversation below.
Hi Christy, can you walk us through the thought-process of starting your business?
I had dreams of opening an online shop centered around magic, specifically Mexican magic. My interest in Mexican brujeria had been there since I was a child and only grew as I became older. So , I set out to create something that I loved, something that moved my soul and brought the spark back into my life. Mind you, in the middle of all of this I was going through a spiritual awakening and pushing my boundaries ..all for the sake of “growth” . I knew that whatever I did next, helping others HAD to be at the top of that list. So, I created Bruja’s Botanica! The name is an ode to traditional botanicas…but with my own twist or magic you could say 😉 So though you will see some traditional items in my shop, the majority is unique to my brand and designed in house or through collabs with other POC creatives. Brujas Botanica allowed me to mesh my culture, spiritual practices & creativity all into one! It was pure MAGIC! Best of all, it also allowed me to help and empower others through magical practices & our products. I wanted to highlight Brown magic and the beauty and power that it holds. The magic and practices of our ancestors is strong ! It deserves to be upheld with honor and love.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Brujas Botanica is a mesh between old school and new school magic! We offer tools that your grandmother might have used in her spiritual practices along with other fun items like catchy Santa Muerte tee’s. Representation matters and that’s another reason why Brujas Botanica was created. Think of it as your one stop shop LOL , your checkout cart will likely have a love candle, a cute magical tote, and some unique handmade Santa Muerte earrings inside ! We take pride in carrying handmade magical items, collaborating, and designing with other POC & LGBTQ creatives. I want people of color to walk into my shop or visit my website and feel right at home. Our goal is to help you tap into YOUR magic and sometimes you just need the right tools, which we provide. I hope that whatever book, candle, oil or any item for that matter that you purchase from Brujas Botanica sparks a desire within you! A desire to unlock your magic, a desire to know yourself better and where you come from. In the near future I plan on offering donation based magic classes to the local community, taught by myself and my other brujxs friends so make sure to follow our social media pages to stay tuned. We’re here to offer magic, love and light to all that we encounter. Love yourself and love each other ….. Bendiciones !
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Okay for dinner I would definitely make us reservations at Perch in downtown Los Angeles , have you seen their rooftop bar?! The best views , live music , ambiance and selfies ! After we would probably stop by Las Perlas for drinks, their Mexican inspired decor and drinks make me feel right at home . A must have on the list would be a visit to the Queen Mary , not only is it the most haunted place in the U.S ., they also offer really great tours. It’s like you step back in time once you step foot on board. They also offer a really amazing brunch experience , they have a live harp player for Petes sake! The Observatory is also a great place to go relax or get a hike in , plus awesome views of Los Angeles and the Hollywood sign. At some point we would probably make our way towards Olvera Street & its neighboring Chinatown , they have the best souvenirs, plus tons of Mexican candy options to take back home with you .
Who else deserves some credit and recognition?
Thank you to those that believed in me and saw my potential before I even recognized it.
Other: TikTok : @BrujasBotanica