We had the good fortune of connecting with Connie Costa and we’ve shared our conversation below.
Hi Connie, how do you think about risk?
I force myself to take risks. It’s the only way to live. To live a comfortable, “risk-free” life is to die a slow, painful and boring death. The most exciting experiences in my life have occurred only after I took an enormous risk. I constantly set the bar pretty high and go after the very scary risks, because if I don’t, I know I will only have regret. You see, if you take a risk and fail, at least you know the outcome. However, if you never take the risk out of comfort, you will always wonder what could have happened. One of my biggest fears is being 90 years old and sitting on a rocking chair wondering “what if?”. Besides, there is no real “failure” just “feedback”. Therefore, I force myself and I am usually pleasantly surprised at the outcome. I know I’m where I am at in my career ONLY because of all the risks I took. I had a huge amount of faith in my life’s purpose and I just jumped off the cliff. It was worth every single sacrifice. The latest risk I took was moving to Italy. I now live between Italy and Los Angeles and I am loving it! My two favorite places in the world. I enjoy living in both Mondello (Sicily) and Los Angeles and would not have it any other way.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I went to a private University and got a Master’s Degree in Clinical Psychology. After being a psychotherapist intern, I became a social worker. But once I read “Why Your Life Sucks” by Alan Cohen, I knew that I wanted to go into holistic coaching. Back in 2007, no one really knew what a Life Coach was. Back then, people I looked up to mocked me saying I was leaving a “prestigious’ career for a “joke” of a career. But I did not listen. I kept going, even when it got really tough. And things got really, really, tough. There were months where I made $0 in my coaching. But I kept going. I’ve learned that when you are ready to live your life’s purpose, the Universe will test you to see how bad you really want it. How hard will you fight for it? Will you easily give up? Will you resort to plan B? The funny thing is that there isn’t a “finish line”. There isn’t a place to “get to” and then all your challenges will go away. As an entrepreneur, new challenges will always present themselves. To expect as easy life, with only pleasure and no pain, only positive and no negative, is to be delusional. Dr. John Demartini always talks about this. I want the world to know that I have not had it easy and that’s ok. That’s why I am so passionate about helping others. From our own pain, we learn, so that in turn, we can help others and make their life a bit easier. I am so incredibly passionate about helping others live their life’s purpose and to guide them along the way. I want to be their biggest cheerleader and ensure that they live the life they have always dreamed of.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh my! I am the best tour guide of LA! I would have her do the following: Beverly Hills: -Breakfast at the Beverly Hills Hotel, Afternoon Tea at the Peninsula Hotel, dinner at Madeo (my favorite Italian restaurant). I would have her visit: Rodeo Dr., Canon Dr. Beverly Dr., Montage Hotel, enjoy fresh coffee at Urth Caffe, dinner at Osteria Gucci, and shopping at the Century City Mall. Eataly is a MUST! We would focus most of our days in Beverly Hills (my favorite town in LA). Other towns/places I would have her visit: Santa Monica, 3rd street promenade, The Grove and eat at Pampas Grill, Malibu, eat sushi at Nobu, Downtown LA, drive at night to see the magical skyscrapers lit up, Hollywood & Highland, shop at Metaphysical stores, and a must is a healing session with Carmen Sima!!!! Then I would drive her to Ojai and go to the Ojai Valley Inn & Spa for a magical and divine massage.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost my mother. My mother is the most extraordinary soul on the planet. She has taught me about unconditional love, perseverance, excellent work ethic, and that when you fail you just dust yourself off, and get right back up. Same with my father who has always been a badass entrepreneur alongside my mother. Both have always kept going no matter what. They have both always supported me, encouraged me, and been my biggest cheerleaders. They always wanted me to “follow my dreams” no matter how strange they were. Becoming an entrepreneur was a no brainer since my parents have always owned their own business. I also want to give a shout-out to my two mentors: Alan Cohen & Dr. John Demartini. Alan Cohen is the reason I went into Holistic Life Coaching. After reading his book, “Why Your Life Sucks!” I decided to stop everything I was doing and go into coaching. I wanted to teach his powerful tools to the world. Then, in 2009 I trained with Alan Cohen and became a certified Holistic Life Coach. I owe him my career. Dr. John Demartini has also been one of biggest influences in my life and career. His powerful teachings have dramatically changed my life and my client’s lives. I thank him for having the courage to say what no one else says, and for being a brilliant example of living your life’s purpose.
Connie Costa Dee Monique Libertine