We had the good fortune of connecting with Cynthia Orduña and we’ve shared our conversation below.
Hi Cynthia, can you talk to us a bit about the social impact of your business?
Growing up in a Mexican family, my passion for social justice started early on. As a woman of color, I’ve had many instances of prejudice and microaggressions both in and out of the workplace. This is one of the many reasons I’ve dedicated my career to uplifting diverse voices in the workforce by coaching on career development and advocacy. I’m extremely passionate about creating a diverse and inclusive workforce while empowering people from underrepresented communities to move upward in their career.
I’ve learned that from an early age we all have an innate need to be seen and heard. As we grow, our experience of how much we are seen and heard dictates our perception of how important and valuable we are in the world. Often, many people in marginalized communities have less access to education, career development, and wealth. My goal is to make sure my work is always accessible to everyone. The impact being: the more people are able to see their importance, value, and unique gifts; the more we’re able to create equity, increase representation, close pay gaps, and inspire younger generations. Representation alone not only shows people they can have a seat at the table, but shows them they deserve one.
What should our readers know about your business?
As a career and business coach, I work to empower others to believe there are no boundaries on who they are, what they can do, and who they can become. Through social media, one on one coaching, and self guided courses; I cover topics such as career, lifestyle, mindfulness, wellbeing, advocacy, and mindset. I want people to know that by tapping into our stories and creativity, we all have the power to design our lives and careers in a way that fulfills our passions, lets us live out our purpose, and allows us to manifest our dreams. I focus on tackling the narrative that we all have to do one thing, choose one industry, or follow the status quo for the rest of our lives. The truth is, our lives are meant to be a series of odysseys and adventures. Everyone can have limitless careers, forge paths that have never been created before, and make an impact on the world.
The biggest lesson I’ve learned is that nothing is ever “easy,” but if you’re living in alignment with your mission or higher purpose you career can be as ever evolving as your interests. I live by the belief that no one is an expert in every life or identity, but you can empower people to become experts of their own lives and experiences by embracing who they are.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
One of my favorite places to go for a beach day is Playa Del Rey. The most overcrowded beach is Santa Monica, so Playa Del Rey offers a more secluded and intimate area (with much better parking). It’s also right across from a few parks and has tons of bike and walking paths. Another great place for water activities would be Marina Del Rey where they offer paddle boarding classes and you can rent kayaks, boats, and jet skis. For a casual day, I would suggest checking out the Century City mall where you can go to the movies, grab something to eat, go shopping and even partake in a virtual reality experience. And of course, a few unique places to check out would be The Last Bookstore, the largest new and used bookstore in California, and Randy’s Donuts aka the giant donut you see in movies (which in my opinion have the best donuts in LA).
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
By far one of the best coaches that I’ve ever had was Juliette Kristine! Juliette is a manifestation coach and together we worked on so many different aspects of my life such as mindset, relationships, career, and more. I truly feel that a large part of where I’m at in my business is because of her and she helped me become a higher version of myself. I will always be eternally grateful for her kindness, support, and wisdom.