We had the good fortune of connecting with Dalel Snider and we’ve shared our conversation below.
Hi Dalel, what is the most important factor behind your success?
She didn’t set out to be a florist. Dalel Snider was really looking for a way to support her two teenage sons and her new husband who was just diagnosed with Alzheimer’s. Despite having a Master’s Degree in Marketing and Communications, Snider was rejected by several corporations who didn’t want to take on an employee with so many family burdens. Knowing she could do anything she set her mind to, she set out to buy a business.
Dalel stumbled upon Glendora Florist, nestled in the picturesque downtown of Glendora, a suburb of Los Angeles. Taking a leap of faith, Dalel purchased the locally-renowned florist and opened her doors on Valentine’s Day of 2011. With no previous experience in the floral industry, this was an act of audacity and courage, but one typical of a woman willing to take risks and push hard for her dreams.
What makes Snider unique is her out-of-the-box thinking. “I wanted a flower shop that wasn’t a flower shop,” she says quizzically. “I love Louis Vuitton and wanted that same luxury experience and products for my customers.”
“My floral arrangements don’t look like the every day. I add kale, cabbage, and seed pods to my arrangements. I love texture and unusual combinations. It’s art more than flower arranging,” says Snider.
Channeling her deep love of all things Louis Vuitton, Dalel transformed her lovely, small town flower shop into a luxury couture flower brand that is taking Beverly Hills and all of Southern California by storm. Her newly-created Los Angeles Floral Couture is now the premiere luxury concierge flower service in Southern California, bringing masterful designs to brides and connoisseurs.
Now that her business has tripled in size, Snider has turned her attention to her other passion – creating jobs, contributing to the community, and lifting people up. Dalel is a two-time winner of the Women of Excellence award by California Congresswoman Judy Chu, and has been honored by local Assemblyman Roger Hernandez for her work and contributions for the community.
A fearless entrepreneur, Snider again looks out of the box and has joined forces with Stephanie Simpson, owner of Simpson Portraits and together have created an explosive, dynamic business concept where their exclusive clientele can capture their feelings through fine art portraiture and flowers. Their work can be seen in the 2015, 2016, 2017, 2018 and 2019 issues of Ceremony Magazine, Los Angeles Magazine, People, The New York Times, The Knot, Wedding Wire, California Wedding Day and The Avenue. Awarded The Best of weddings by The Knot five years in a row.
Dalel’s vision has transcended our borders, an inspirational journey through the mystical Costa Rica, the romantic streets in Paris, legendary Rome, fashionable Milan and enigmatic Iceland.
Snider’s team strives to make a legacy of excellence by curating exquisite floral masterpieces and by providing a customized and memorable experience to bring her clients’ style and vision to life.
Celebrating One Decade!!!
Association of Bridal Consultants – Orange County
Mellano & Company
San Diego Magazine
California Wedding Day
Association of Bridal Consultants – Greater Los Angeles
Orange County Wedding Professionals
Stephanie Fife Simpson
Juan Carlos Campero Aguilar
Photography Brian LaBrada
Make Up Shauna Thomas
Hair Marcos Garcia Luxe Salon
Accessories YSL Beauty
Sign Bernie Gaps
Let’s talk shop? Tell us more about your career, what can you share with our community?
Embody unique savior-faire, a carefully preserved legacy and dynamic engagement with modernity and to represent the most refined qualities by serving our community with a very distinctive personal approach.
To be synonymous with both elegance and creativity; to blend tradition and innovation, incorporating textures and kindle dream and fantasy”
Unapologetic freedom , to be creative and aim for excellence.
The world of luxury is not just exclusive, it’s secretive. We prefer inspiration rather than reproduction.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
With current CDC guidelines, it is hard to do a lot of things. However my dream trip was actually one that I have done before. My favorite way to show my friend the beauty of Southern California, is to take a helicopter ride. It’s an amazing way to get a panoramic view of the city I have grown to love. We started in Orange County to get an overhead view of Disneyland, San Pedro, Queen Mary, and the Palos Verdes coast. There is something mesmerizing about viewing the sunset all along the Pacific coast. It was the most breathtaking views and really captured the best of SoCal.
On our way back down we flew over some of my favorite spots in DTLA, flying over the most exclusive shops in Beverly Hills and Rodeo Drive. One of the last views we had was the pilot maneuvered us to the perfect position where all the skyscrapers lined up.
On an ordinary day I would take my friend to the mall. I love having a good retail therapy session and it gives me a chance to catch up with them. I also love going around finding different restaurants. I am a fierce and adventurous individual who loves exploring different cultures and cuisines.
Who else deserves some credit and recognition?
My sons JC and Miguel Campero Jane Mnoian
Linkedin: Dalel Snider
Facebook: Dalel Snider
Yelp: Glendora Florist