We had the good fortune of connecting with Hannah // Mollie Hong // Cha and we’ve shared our conversation below.

Hi Hannah // Mollie, is there something that you feel is most responsible for your success?
At the core of our brand is our friendship! And, a huge part of the success of our brand has been remaining authentic to ourselves and prioritizing our friendship. We always said that if we had a successful business but we were no longer friends, then we failed. So we always make sure to check in with each other and make our friendship a true touchstone in our brand and business operations.

What should our readers know about your business?
We believe in making simply good food for families everywhere. We make delicious non-dairy “nice” cream that’s sweetened with fruit – dates or coconut – in two different varieties, banana base or oat milk base. We make pints as well as “nice” cream bars.

We’re a small women-owned and -led business sold at Whole Foods and Sprouts as well as other specialty and natural retailers. It feels much bigger today than when we started, but we’re still pretty small (but mighty). At every phase is a new and more complex challenge. But the toughest one that we overcame is scaling production. Going from a tiny machine that would make 10 pints an hour to being able to serve over 800 retail doors was incredibly challenging. We pulled a double shifts, doing emails at midnight, and investing in R&D to figure it out. It was the hardest year of our lives, for real! But, the biggest lesson for us was that if it were easy, everyone would do it. And, that we’re stronger than we know.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well we work with our best friend (each other)! But, if we had friends from out of town visiting, we would…

Explore the west side – maybe lunch at the Rose and then browse shops on Abbot Kinney.
Grocery shop – Whole Foods in Venice and the new(ish) Erewhon in Santa Monica.
Cafe culture in Ktown – lattes and shaved ice at one of the multitudes of cafes in Ktown like Oakobing.
Hiking – Runyan is popular but we prefer Griffith Park with views of the observatory.
DTLA – get tickets to the Broad and be fancy with drinks at Otium or one of the many cool restaurants downtown.

Who else deserves some credit and recognition?
The female founders in the LA natural food ecosystem! Not only are they free therapy, they are also filled with helpful advice. Rana (Edoughble) and Sashee (Teadrops) come to mind immediately. As well as newer friends like Christina (Appleton’s Market). We’re missing a bunch of people, but the LA natural food scene is so strong and a great community.

Website: https://must.love

Instagram: https://www.instagram.com/mustloveco/

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