We had the good fortune of connecting with Dan Natarelli and we’ve shared our conversation below.
Hi Dan, what do you attribute your success to?
For me it was all about 2 things…honesty and communication.
In my business I knew right away that my clients didn’t know technology and had no idea of what they needed and there were many companies in my industry that cared more about making money then really taking care of their clients and providing them with a solution that fit their needs even if it meant not making a lot of money in the deal
So from the very start in 2000 when I opened my business, I was going to offer the best solution for my clients and actually save them as much money as I could because then I knew they would never have a reason to leave me.
I always looked and continue to look at the long term and not the short term. I wanted to get a client and keep them for many years and in my industry that wasn’t an easy feat since there were a lot of companies jumping into the computer service field and they would start up and try to undercut everyone to build their client database up.
So far through my career I have kept over 90% of my clients when I start working with them. The only ones I really lose now a days are the ones with the owners retiring or the company moves or shuts down.
The other factor I believe helped me from day 1 was communicating with them as much as I could. If I got held up at a client call and was going to be late I would always call and now text letting them know. Also if a part I had ordered was delayed or I had to move an onsite call I would communicate that with them.
I think if you are truly honest with the client and let them know the status of jobs and what you are doing, they really have a better appreciation for you and they won’t be upset with the changes especially for what happened to the world in 2020.
Lastly I try to let them know that keeping the communication open between us will benefit us both in the long run. I have had a few issue with clients and I would try and schedule a phone call and let them know what I was thinking and we always got it worked out and moved on.
I am very proud of having my company open since May 2000 and I am happy I could help all the clients I did through the last 20+ years.
What should our readers know about your business?
We are a full-service IT Company that I started in May of 2000.
We take care of all small businesses IT needs. We install new computers, servers, routers, firewalls, and of course printers into the office and make sure everything talks and works together. We also go into companies and secure the network using higher end firewall and wireless products.
We are a full-fledged Managed Services business that will be proactive to try and prevent problems instead of being reactive after the problem happens.
I am mostly proud that if you asked all of our clients they would say they have been very happy with our service. They would feel like we have a great response time for the industry and our billing is very fair.
The thing that sets us apart is that I know we are in a customer service business and we go above and beyond to make the client happy whatever that takes. Long nights and weekends if that is what they need. We try to please them as much as humanly possible and it isn’t about the money. Obviously, we are in business to make money, but if you put that on the back burner you can really provide great service at a very fair price.
When Covid hit last March, it was hard for everyone obviously but for me, I had to get everyone that didn’t have remote access not only set up from home, but try to keep it secure and get all the employees working from home also and had about 3 weeks to do it.
In all my years of working in the IT field, I have never worked harder. It was brutal but all of my clients understood what was going on and were very understanding with all the shipping delays and equipment shortages but we made due and got through it.
I am happy I could help my current clients through this and picked up a lot of new ones that I helped also.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would start at the beach, maybe Venice or Santa Monica. So Cal weather is usually nice so I like to walk around those areas and enjoy the sunshine during the day.
As for dinner that night, there are a few great Italian spots that I love. Da Pasquale in Beverly Hills or Cafe Piccolo in Long Beach are both amazing.
After dinner, I would love to check out a comedy show at the Comedy Store or the Laugh Factory in La or Flappers in Burbank. Those are always fun but I also enjoy live music so maybe catch a band at one of the Canyon Clubs in Agoura Hills, Santa Clartia, or Pasadena.
Another really fun place is Howl at the Moon in Universal City. It’s a dueling piano bar and its a very high energy and fun place to hang out and listen to the whole bar sing along and grab a few drinks.
As for sights, I would say the Griffith Observatory is cool and also the Queen Mary in amazing to see in person. Maybe hit up Disneyland too for a day of fun. Who else deserves some credit and recognition?
Id like to thank my Mom for teaching me ethics and morality and always giving me encouragement and support in anything I was doing and taught me to never quit. She is the smartest woman I have ever known with 2 Masters degrees and was a school teacher for over 30 years.
Next I would like to thank my clients for sticking with me through thick and thin and always allowing me to service their needs. I truly enjoy working for them and solving problems and making their companies continue to function at max productivity from the IT end.
I would like to also thank my networking group which is the TEAM Westlake Business Alliance. I have been in the group around 5 years now and could not have asked for a better group of people to see every week. They not only give me referrals but I have made some great friendships and they have taught me so much about business and life that I could never thank them enough.
I could not have made it this far without my friends. We talk business and they have given me a very good sounding board when I had some ideas or had some trouble dealing with some issues that came up with my work. They are the best.
Lastly I would like to thank my ex wife. She supported and stood by me when the times were tough in the beginning and had to work all those late nights on the weekend. Her ideas and help during the early times were so helpful and were a big reason I am where I am today.