We had the good fortune of connecting with Liz Marie and we’ve shared our conversation below.
Hi Liz, can you walk us through the thought-process of starting your business?
There were two key factors behind started. my own business: First, it scared the sh*t out of me. I’d reached all of my major career milestones and was wondering, “What’s next?” Growing up without much money, I’d always been financially risk averse so the thought of having to rely on myself alone to make money really freaked me out. But that’s exactly why I had to do it. One of my biggest values is to constantly face my fears because that’s how you grow. Taking the leap into entrepreneurship was the last frontier. And honestly, it hasn’t been that scary after all. Second, I was using my talents and intelligence to help old rich white men get richer. I wanted to not only build my own dream, but support and empower women and BIPOC business owners to build their businesses. Women, people of color and especially women of color encounter way more obstacles and have fewer resources when building a business –and as a result, these businesses statistically have lower revenue, lower profitability, fewer employees and just less POWER. That’s BS and I want to help change it.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I help entrepreneurs overcome chaos and get clear on their brand, so that they can focus on building a super-profitable business that creates generational wealth. That means giving them the brand strategy to capture who they are and attract the right customers–and then bringing it to life in the design of their brand. What sets me apart is that I do both the strategy side and the creative–and I’m really good at both. In my experience, that’s rare and it makes the end result that much stronger. Plus I’ve been told I have this weird ability to capture everything in my clients’ head and distill it down into a clear, simple, beautiful brand. That’s really powerful because business owners are dealing with so many emotions that they need someone to help give them clarity and direction. Building my business has been an adventure and it’s still just the beginning (I started in 2019). The biggest challenge has been mental. It’s easy to get overwhelmed or anxious, lose your confidence or start playing small because entrepreneurship means you’re out of your comfort zone every single day. But you also are constantly learning which is so fulfilling. One of the biggest challenges was starting out too broad and without the right systems and boundaries in place. After several months of learning, I realized that the more focused I was on serving a specific client with a specific problem, the better off both of us would be. I invested a lot of time, money and energy into defining better processes, getting my marketing strategy, coming up with the perfect packages and pricing and even redoing my own branding — and it’s been worth every second and every penny. The one thing I want people to know is that I’m all about equality, equity and empowerment. So if you’re not about anti-racism, feminism, supporting the LGBTQIA community and generally working against oppression, we’re not a good fit.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Hikes! There are too many to name, but they all have great views. And I’ve taken to bike rides on the Ballona Creek path. Bossa Nova is one of my favorite restaurants. It’s got cult status at this point, but it’s well deserved. You can’t go wrong with steak, plantains and yucca. I live in Culver City and I love to just walk around the neighborhood and check out the historic stuff and all the lovely homes. There’s a cool cocktail bar called Seventy7 Lounge in a back alley that has a great ambience and live music. There’s also Honey’s Kettle which has amazing fried chicken and is owned by my friend Marques and his family. They’re great people! Venice Beach is one of my favorite parts of LA. Yes, it’s touristy. But it’s a mix of everything. All types of people–rich, poor, old, young, all races, all beliefs. It’s beautiful and dirty and full of lots of weird stuff. Plus as a hooper and a beach baby, I can’t go wrong with the ocean and some basketball courts. Drive up PCH and pull off into a little crab shack called Neptune’s Net. My family used to go there on sunny afternoons after hours in the waves and it was glorious. I love museums (total nerd) and some of my favorite are LACMA, the Natural History Museum, and the Peterson Automotive Museum–very different so there’s something for everyone.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to dedicate my shoutout to my parents–all four of them. I’m a mixture of all of them, from the creativity of my guitarist dad and painter step-mom, the sense of adventure and curiosity from my teacher-but-good-at-everything mom, to the value of hard work, family and freedom from my business owner step-dad. They’re the best.
Nicolette-Jackson Pownall Jason Taylor