We had the good fortune of connecting with Dana Cohen and we’ve shared our conversation below.
Hi Dana, what do you attribute your success to?
First and foremost, I attribute my success to the creation and vision of the – Private Art Consulting (PAC) brand. We are fortunate that many of our clients are C-level executives and high-net-worth individuals. As such, confidentiality is paramount. Regardless of how successful some of our clients are, we do our best to accommodate every budget. We have art for every level of buyer. As a collector grows personally, we have art available to grow with them.
We also work with a hybrid business model that allows us to provide different collecting formats for different types of buyers. If the buyer prefers to see art in person, meet the artist, and meet other collectors, our model allows us to accommodate that need. If they prefer quick, confidential, and immediate access to exclusive collections of art, they can buy from us online in seconds.
Consider us a cross between an online gallery with in-person pop-up collecting events and a fine art consultancy. When you add in our ongoing series of curated in-person invite-only art events, you can see that we can work around the collector.
Our clients prefer working with us because we understand how they operate – straightforward, high-touch and unfiltered. We aim to provide five-star service from a customer service standpoint and from an experiential perspective. Our events are immersive, intimate, and extravagant.
What should our readers know about your business?
It goes without saying there is no shortage of galleries, dealers, artists, and auction houses that are capable of providing good art. With that said, some are better than others for a variety of reasons.
We choose to work with a group of exceptionally talented artists. One could even consider them drastically underrated – something we consider when deciding to represent a particular artist. We look for artists with undeniable artistic range, ones who produce art of the highest quality possible, all while using our best judgment to predict their creative stamina and potential longevity in the industry.
Collecting art is a highly emotional and personal act. We pride ourselves in our integrity in guiding collectors.
Many dealers push the investment card because that’s the only way they know how to sell art. The reality is that no one has the ability to predict the future.
We take a different approach. Although we work with artists who we believe will stand the test of time, we advise our collectors to consider certain works by certain artists because they like the work itself and like the artist. If the artwork happens to appreciate, that’s an added bonus.
Our recommendations are carefully evaluated. We believe transparency and authenticity help us build and maintain long-term relationships with collectors. This knowledge guides the direction of PAC and the roster of artists we personally represent. Our collectors understand the qualifications that go into the thoughtful nature of our recommendations and this differentiates us.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
PAC will soon announce an upcoming series of art collecting events that will be held throughout the year. These events will provide a great experience for all those who attend. For those interested, more information can be found here: https://www.privateartconsulting.com/curated-events
In Los Angeles, we have just about everything. So many great restaurants and scenes to choose from that it’s hard to pick just a few.
One of the first places that comes to mind is a place with a little bit of everything: The Farmer’s Market on Fairfax. This beautiful, eclectic market was born out of the Depression. It provided a lively gathering space for the earliest Angelinos and continues to do so. The range of vendors gives a visitor a glimpse into LA’s rich mix of culture and culinary delights. As a bonus, it’s down the street from some of LA’s best museums!
When I’m not working with artists or planning art events, I like to take advantage of living by the beach, yoga, and spending as much time in the day spa as possible.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Private art dealers are nothing without the artists. The talent of the artist is the only reason we’re able to do what we do. They deserve all the credit. PAC recently announced two new featured artists and they are phenomenal creatives: Joey Feldman and Craig Black. Joey Feldman is a Los Angeles-based visual artist originally from Philadelphia. Described as an urgent and emotive mix of Picasso, De Kooning, and Bacon, Feldman’s work is a visceral reaction to his daily life. His signature style revels in emotion, accident and chaos, while encompassing paintings, mixed media works, sketches, NFTs, sculptures, and limited-edition prints.
Craig Black is a Scottish Visual Artist best known for his “Acrylic Fusion” technique which can only be described as an incredibly versatile analog process of hand pouring layers of acrylic paint to create a unique and mesmerizing effect. Its captivating application and execution on artworks, murals, and installations is loved by brands, art collectors and NFT enthusiasts alike. Craig believes in creating exciting and engaging visuals whilst maintaining the utmost originality across his high-quality work.
Beyond that, we believe anybody in the fine art industry can agree that credit is equally due to the wonderful collectors who choose to spend their hard-earned money on our art and trust us to make thoughtful recommendations.
Other: Join our Collectors List: https://www.privateartconsulting.com/art-collecting PAC Featured Artists: https://www.privateartconsulting.com/featured-artists Subscribe to the PAC Newsletter: https://www.privateartconsulting.com/subscribe-now
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