We had the good fortune of connecting with Darius Rosario and we’ve shared our conversation below.
Hi Darius, what do you want your legacy to be?
I want Sensitive Creatures to be my legacy. More-so what the meaning behind it–having a vision for what the future looks like. I want people to be the best versions of themselves and to be honest with themselves/others. It’s parallel to mental health and self love because when those two things are not in good standing, you start to disrupt your peace and hurt the people around you. I also want to have an everlasting change on the city of Springfield, MA. The culture back home is important to me because that’s what molded me into who I am today. I want to inspire and wake up the people from my hometown to be great. Also I want to do things for the community such as design my high school basketball team uniforms, build and establish mental health facilities, and contribute more to the architecture of the city. When I’m gone I want people to remember me as the guy who raised awareness to mental health, being a creative genius and a challenger of the status quo. Life should be peaceful. Even in tough times you should be able to find people. When I’m gone I want a section of me/Sensitive Creatures in the museum of Springfield.
Alright, so let’s move onto what keeps you busy professionally?
I have two passions. Design and photography. What sets me apart from others as an artist is having a brand (being the designer) and as a photographer, I get the opportunity to shoot my own lookbooks/having creative direction. Not many people can do two things simultaneously and be equally as good. Not in an arrogant way as that may be perceived, by some, but I’m really just recognizing my skills and how much I’ve grown in my craft. As far as Sensitive Creatures, we’re different from others brands as well. Our vision is well thought and deeply gets into the psychology of things. Not many brands are fully into what they preach. Our creative direction is a literal metaphor of life.
I’m most proud of how far I came and my brand. I just had my first ever pop-up shop in Massachusetts and it went crazy. Never thought that many people would come if I’m being honest. Even though this is just the beginning, I’ve had a lot of success with my vision. I’m happy people are slowly seeing it because it’s been a lot of work getting the people to see me. If I’ve done a lot by age 24, then I know there are no limits to my vision and heart.
I got to where I’m at today because of the people around me, hard work, skill and willingness to die for this. It was definitely not easy, even these days can be hard at times. From being broke with roaches to now being able to go back home and sell out of clothes at a pop-up shop is an amazing feeling. It all pays off if you stick to your vision and never compromise. Everything happens for a reason so you have to go with the flow rather than be mad something didn’t happen. Whatever happens is meant to happen so look at it as a blessing.
What I want the world to know about Sensitive Creatures and my story is that anything is possible when you’re genuine and genuinely interested in something. I suffer from mental health still now and at times I wanted to end my life. None of the temporary feelings matter because they come and go but your vision is here forever. That’s how you leave a legacy. I want my brand to be in stores forever and be a bigger picture. From clothing to architecture to interior design to mental health institutions, etc. I just want to make my vision have an impact on generations.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If they were coming to Los Angeles the first place I’d take them is out to eat. My favorite spots are Crave, Mofongos, Granville, and In n Out. So that’s where we’d eat. To drink, it’s a must to go to Mama Shelter. It’s always a vibe at night or even day drinking. For hang out spots we have to catch a sports game. Either Lakers or any NFL/MLB team. The beach (Malibu), basketball, or hiking (Wisdom Tree) for outdoor activity. For the really fun stuff it’s Topanga mall, a hookah spot or linking up with one of my homies and going where the wind takes us. I’m a chill guy so as long as I’m having fun I’ll do anything healthy.
Who else deserves some credit and recognition?
There’s many people and things that helped mold me into the man I am today for sure. Of course my family has been the best support and my closest friends. Without them I wouldn’t even exist. There’s also artists like Kanye West, Virgil Abloh, and Jaden Smith that pushed me to be the best version of myself vicariously through their art and wisdom.
Other: Sensitive Creatures Instagram- https://www.instagram.com/sensitivecreatures/
All photos taken by Darius Rosario c/o Sensitive Creatures