We had the good fortune of connecting with Diana Sanmiguel and we’ve shared our conversation below.

Hi Diana, how did you come up with the idea for your business?
I have been and independent designer for over 15 years, it was not my plan to start this business but as I started freelancing and gain more and more clients, I fell in love with the freedom and flexibility that working for myself provided.

When the pandemic hit, I saw my workload decrease and started exploring other opportunities where I could artistically and professionally express myself. The pandemic downtime was the perfect moment to pursue a new idea.

Bogged down by the loneliness and uncertainty of lockdown, two friends and I were brainstorming ways that we could work together and start new businesses. The idea for CannaCurious Magazine was born during one of many Zoom catch-up sessions.

We had talked about opportunities in the cannabis industry and CBD as a great remedy for the stress of the time. Eventually, all of that collided and the idea for CannaCurious Magazine took root. In only a few short months, we pulled our skills together and published the inaugural issue of the women’s cannabis lifestyle magazine in September of 2020.

As a single mom, and newbie to cannabis I felt there was no publication speaking to me and my needs, I found great benefits in the plant that helped me cope in my daily life, especially as mom. I knew other women, like me, would love to read something like this, so we created it, I wanted to use my creative design skills to bring cannabis education to women in a beautiful way that they could connect to without feeling stigmatized.

At CannaCurious Magazine we tackle a variety of lifestyle topics from a woman’s perspective, including fashion, education, beauty sex, wellness and entrepreneurship.

Alright, so let’s move onto what keeps you busy professionally?
Growing up I had fascination and love for art, fonts, colors and Coca-Cola ads. I would cutout images from magazines and create collages on my wall. After designing my high school year book using Microsoft Word, (yes, Microsoft Word!), I knew I had the skills and desire to pursue and career in design. I went to the Art institute of Fort lauderdale and got my bachelor’s degree in Graphic Design. After five years of working in a corporate environment, I started working independently. This allowed me to stretch my creative skills by working on a variety of projects: from event branding to Cannabis media.

I enjoy elevating brands. I get a high when a client gives me a word document and I transform it into a beautiful design that they brag about. It is then that I know that my work as a designer is complete.

Sometimes is hard to stay creative, but I find ways to stay inspired and nurture my creativity. I get the most inspiration after traveling abroad, checking out street art or simply going to a book store.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Perfect city day would look like:

– We start the day with a hot yoga class to make sure we start our day with good vibes
– Next we would go to the beach to get some sun, dip in the water and release what is no longer needed.
– Then the next stop would be a casual lunch outside by the water, followed by a walk by the riverside,
– Refresh and get ready for round two. Bar hopping in the city with girlfriends!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shoutout my co-founder and dear friend Tekisha Harvey who makes this journey meaningful, inspiring and fun!

Website: lionessgraphicstudio.com, cannacuriousmag.com

Instagram: lionessgraphicstudio, cannacuriousmag

Linkedin: https://www.linkedin.com/in/diana-sanmiguel-17996210/

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