We had the good fortune of connecting with Dino H Carter and we’ve shared our conversation below.
Hi Dino, how do you think about risk?
I believe that risk-taking is crucial for success. Risk is subjective, just as the definition of success is different for different people. I think the biggest risk one can take is to take a chance on yourself and go for it. I took a huge risk by moving to Los Angeles from Israel at the age of 37. It meant “shutting down” a grown man’s life, getting rid of everything, your friends, family, your position and possessions and going into the unknown. It’s hard to take risks when you feel like you have something to lose, but if you want to grow and be more successful it’s a must. But if you think about it, what do you really have to lose?
What should our readers know about your business?
I’ve been in marketing for more than 20 years. From P.R. for Levi’s, merchandising & licensing for MTV, guerilla marketing for Alfa Romeo, to design works for National Geographic, and more. Living and working in marketing and branding in three extremely different cultures: Israel, England, and the USA, supplied me with an in-depth understanding of consumer behavior. All this helped me create a framework I now use to help business owners grow sales by mixing timeless brand strategies with all the great online marketing tools we have today. This is different from most “marketers” because they are focused on the tactic, on the platforms (YouTube, Facebook ads, having a podcast, etc.) while I am focused on the people first – on the customers my clients target and how to make them fall in love with what my clients offer. That’s how I build long term success for my clients. Two lessons I’ve learned on the way: 1) All businesses, no matter their size or industry, make the same mistakes. So you need to understand that mistakes are part of your success journey. The question is are you willing to admit you made a mistake and what you do about it 2) As a service provider, you don’t need a lot of clients, you need the right clients. I learned it the hard way. These days I work only with clients who let me help them.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The first place is Musso & Frank!! Other than that, Bludso’s BBQ on La Brea and then Salt n Straw ice cream on Larchmont. What I usually do with people who come to visit, is taking them on my Harley on a ride from Sunset Blvd to PCH and continue to Malibu, on the way back I’ll ride through Mulholland back to Hollywood. At nights – Jumbo’s is a must for late night drinks paired with Harvard & Stone.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First of all, my mom. It took her many years but at the end she not only supported me but pushed me when needed. Second is John Assaraf who made me change my perspective of life, of myself, and what I achieve in life.