We had the good fortune of connecting with Doris Raymond and we’ve shared our conversation below.
Hi Doris, is there something that you feel is most responsible for your success?
I am blessed to have created a business working with things I am passionate about. Even after 40 years! I think people respond to the passion. My staff feels the same way, so people come in and get “infected” with our genuine/heartfelt ENTHUSIASM AND love.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am very proud of this business I started years ago at the Marin City Flea Market in Marin County. The curation of the very best of women’s vintage clothing and accessories I can find. I think my success has been because of my ability to project what may be needed in the future and my ability to pivot and to listen to suggestions and actually initiate change. I work too much and too hard and it has not been easy the past year. I really admire people who are able to succeed and make money “without perspiration” but I’m still in it and the challenges of 2020 have been serious. We launched a YouTube channel in 2019 that has brought a lot of international traffic to my website and has generated a fair amount of attention to serious buyers. Cash flow is not where it needs to be yet, but I am hopeful. We recently re-opened.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Just to have the time to walk around and observe people and dogs would be a luxury.
Museums; Craft Contemporary, LACMA (closed now for construction), the Broad
Sampler of ethnic foods- Messob on Fairfax for Ethiopian – Raffi’s in Glendale for Persian food AND Trejo’s Tacos
Hike in Griffith Park/Observatory Spend time by the ocean- Pacific Coast Highway. Architectural drive around Flea markets
Entertainment (if open)- from the Hollywood Bowl to Magic Castle to small venues like The Mint, Largo @ the Coronet Comedy Clubs!!
Unique stores like Church Boutique
Unique movie theaters like The New Beverly (Tarantino’s movie house)
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Throughout this journey I have met many people that have been kind and generous. Because I’ve been around a long time- many of the people I want to give a shout out to are no longer alive and many are in the Bay Area. But in present time I would love to acknowledge my manager and friend – Sarah Bergman. She has been working with me since before my opening date in Los Angeles- so for 17 years. Her organization, loyalty and kindness has been a grounding force for me. And she’s funny. She is my hero on so many levels. The dynamic duo in real life!
Linkedin: The Way We Wore
Twitter: The Way We Wore
Facebook: The Way We Wore (re-building)
Yelp: The Way We Wore
Youtube: The Way We Wore
Other: Smithsonian Channel- 2 seasons “L.A. Frock Stars”
Portrait: Tomo Muscionico