We had the good fortune of connecting with Justin Piccari and we’ve shared our conversation below.
Hi Justin, why did you pursue a creative career?
Art and creation has always been at the bedrock of who I am. The best way for me to explain myself and the complicated thoughts that are in my head are through visuals. Art has a way of describing ineffable thoughts and feelings like nothing else, and being about to feel and react to something that complicated, on a visceral level has always fascinated me.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My storytelling is all about beauty. Beauty in people, beauty in products, beauty in differences. Being different and unique should be celebrated and not trying to fit in with the reset. As a result, a lot of my work is dark and bold, is vibrant and saturated with color, is contrasty and off-kilter. The goal is always to celebrate unique beauty in a way that’s uniquely it’s own. I don’t believe in assembly line-like shoots, one type of lighting, or post production presets. It’s all about the individual project goal. It’s not about “trying to be different” it’s about being truthful, and what’s special will stand out. I like people that rise up to a challenge. Whether it’s a personal challenge, a life challenge, or the challenge of creating a unique product that is looking to stand out. It’s about the passion and bravery in surmounting it. Then it’s my job to show the beauty and awesomeness that comes out the other side.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The beauty of LA is that it’s endless. But to sample some of my favorites… The desert is always on the list. Joshua Tree, the Salton Sea, something spectacular you can’t see everywhere. And I always stop at the Date Oasis in the desert. Nothing like their selection. There’s definitely a mountain day in there too. Deep in the Angeles Forest is one of my favorite places to shoot. There’s no sense you’re even near LA, the water and trees take you away from the city and into a mystical fairytale. And of course you have to go to the beach. I’m a huge fan of El Matador, it’s picturesque rock formations and hidden below the cliffs. But there are plenty of beaches to choose from, and driving down PCH to pick never disappoints. I love to stop at the Malibu Fish Market too, get some tasty seafood and watch the ocean while you eat. LA is endless, and in the world of COVID, sadly trips are less exciting to go out and about in the city. But certain walks like over the 4th Street Bridge or along the LA River near Atwater Village are so perfect for that urban experience. And lest we forget hiking through Griffith Park. There’s no bad place there, although I’m a fan of the Old Zoo area, walking next to some LA history. Ask me more when we are back up and running!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are endless people who deserve a shoutout. My parents have always encouraged me. By far the biggest influence. But professionally I owe a lot of my current presence to friends I have met along the way. People who see me more than just a person, but understand what I do on a deeper level. There are too many to name, but they know exactly who they are.
Model: India Everett, Styled by Estelle Aporongao, Makeup by Mana Afshar Model: Brianne Buishas Model: Sara Hedgren Model: Xoe Xapoian Model: Iza Rios