We had the good fortune of connecting with Durraiya Hasta and we’ve shared our conversation below.
Hi Durraiya, is there something that you feel is most responsible for your success?
Persistence. It is very easy to start off with a thought / idea and then drop it at the first instance of challenge or a roadblock. However, when you refuse to give up, think objectively looking at the larger picture and focus on achieving your goals, success cannot evade you. In my journey, of working at a job then moving to be a freelancer / consultant and then finally starting my own digital media agency, I have come across hurdles, failures, and ofcourse personal challenges as well. As they say when you have the ‘will to survive’ you keep going no matter what and a way is paved out for you, maybe magically!
It is these small wins that accumulate over a period of time which comes to fruitation and is called as success, for which I am always grateful to the Almighty.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Digital Fix is a full fledged agency for all things digital marketing. From website designing to social media marketing to branding to ranking your website higher than the competitors on the Search, we do it all.
At Digital Fix, our core values comprise of ethics, responsibility and results. Our solutions are always directed at solving a client’s problems, not in siphoning huge amounts of money by forcing the client to go for services which aren’t required.
This policy has been adapted right from the start by all the employees at Digital Fix, as at the end of the day we want to be remembered for fixing a problem, not just making undue profits.
Along the journey, Digital Fix has catered to over 50+ clients from various industries ranging from hospitality to healthcare to international film festival to award shows. The best thing about our team is its ability to be ever curious and fluid in its apporach to the projects /campaigns that come our way. Our approach is different and unique for every client and hence it is never a problem when we have clients from the same industry or from contrasting ones.
During the Covid-19 pandemic, we faced a grave challenge as many of our employees and their families had tragedies and issues. However, the team stood by each other, filling in for one another to the best of their capabilities. This resilient nature of the team – to stand up to any challenges and situation and the respect and compassion for each other resulted in Digital Fix having one of the best years in terms of profits during this time!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Mumbai’s speciality lies in its close proximity to the Arabian Ocean. The views at Marine Drive is breathtaking and the Queen’s Necklace is worth watching at night time. While we are near the seaside one should not forget – ‘Vadapav’, ‘pav bhajji’ and the ‘ice golas’ – something one must surely indulge in!
To be further charmed by this versatile city, would recommend skirting in the by lanes of Fort, Byculla and Bandra to see the old British, Portuguese styles and visit the Film City in Goregaon to experience the grandiose of Bollywood and its sets would be one of the next stops.
Lastly, would unwind at the hip and happening joints and fine-dine restaurants in Kamala Mills and Bandra to experience a fun Mumbai lifestyle.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My journey is incomplete without the support of my family. Being in the digital marketing space, anyway your presence is required 24 x 7, and further more having clients from across the globe the work hours are almost unending! My family not only understands my erratic work timings, but also the never ending work commitments as holidays and special occasion also demands we are constantly working and ensuring the brand is ticking. Not forgetting to mention the few special angels in my life who have been and are still there guiding, motivating and cheering all along!