We had the good fortune of connecting with Jacob Soto and we’ve shared our conversation below.
Hi Jacob, what is the most important factor behind your success?
One of the most important factors I found behind the success of my brand was definitely interaction with my audience. I tend to engage with my followers often and allow them to be part of my creative process in some way.
Alright, so let’s move onto what keeps you busy professionally?
Much of my art and music draws from my pride of my identity. I am a latino-american man, so much of this can be heard in my music and seen in my art. My paintings draw from traditional hispanic art styles, but my visual art usually only depicts the latino part of myself. My music, however, is something I do on a more professional level. My music is a blend latin music and funk jazz. I started making music in my bedroom, so I didn’t have much of a following. That’s really where the challenge was; growing my audience. I played in many bands, and made a multitude of connections. That was over the course of my four years in high school. One of the biggest lessons I learned during that period was to be completely myself. When you meet bands and promoters you see as “famous,” or at least locally famous, it’s easy to want to fanboy. So you play it “cool,” and maybe fumble around your words and miss an opportunity. So when it comes to networking, it is absolutely best to be yourself.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Rancho Cucamonga is definitely an area lacking in recreation for the youth. That being said, it is a hotspot for creation by the youth. I would take someone to a spot like EZ Burger just so they can have a bit of flavor from one of our beloved local spots. After we would probably hike up Mount Baldy, and I would show them a spot my friends and I call “The Magic Cave,” which is essentially a tunnel filled wall to wall in spray paintings. It also has a very nice view, and lovely spot to play an instrument as the tunnel reverberates sound just so majestically.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate my shoutout to Christian Moreno, a filmmaker and long time friend. We often write screenplays together; it’s something we’ve done since we were really young.
Roberto Gomez Kara Aguilera