We had the good fortune of connecting with Elizabeth Monoian & Robert Ferry and we’ve shared our conversation below.
Hi Elizabeth Monoian & Robert Ferry, can you talk to us a bit about the social impact of your business?
With a mission to advance a just and equitable energy transition in response to the climate crisis, the Land Art Generator Initiative (LAGI) helps design places for people that share land use with distributed renewable energy generation and other sustainable infrastructures. We work with public and private organizations to help them meet their greatest potential as they plan, design, and implement new clean energy projects and build regenerative communities. Through open design competitions for Dubai, Abu Dhabi, New York City, Copenhagen, Santa Monica, Melbourne, and Fly Ranch the Land Art Generator has inspired thousands of designs from around the world. Co-design projects and Solar Mural installations demonstrate the benefit of applying best practices of creative placemaking, urban design, and civic art to renewable energy projects.
What should our readers know about your business?
Like most businesses, we saw a challenge that could be reframed as an opportunity. In 2008, we were witnessing obstacles to the rapid deployment of renewable energy, especially near population centers where it is most urgently needed. Artists, architects, landscape architects, and designers were not involved in the planning and implementation of renewable energy landscapes, and the result was that the public perceived energy infrastructure to be unfamiliar, boring, and unattractive—giving rise to the not-in-my-backyard reaction to proposed solar arrays and wind farms. By challenging the world to reimagine energy landscapes as engaging places for people and cultural destinations, we could help to inspire the public about the greatness of a post-carbon future and shift the conversation around climate change from gloom and doom to beauty and abundance.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We enjoy exploring the hills above Malibu and seeking out good street food in less well known neighborhoods.
Who else deserves some credit and recognition?
In addition to our thanks to all of the creative teams who participate in LAGI design challenges, we have so much gratitude for the J.M.K. Innovation Prize, which changed the trajectory of our organization. “The J.M.K. Innovation Prize seeks to identify, support, and elevate innovators who are spearheading transformative early-stage projects in the fields of social justice, the environment, and heritage conservation.”
Joanna Totolici Lodgers—Serendipity in the Fly Ranch Wilderness, Winner of LAGI 2020 Fly Ranch: by Zhicheng Xu and Mengqi Moon He The Solar Hourglass, Winner of LAGI 2014 Copenhagen: by Santiago Muros Cortés Beyond the Wave, LAGI 2014 Copenhagen: by Jaesik Lim, Ahyoung Lee, Sunpil Choi, Dohyoung Kim, Hoeyoung Jung, Jaeyeol Kim, Hansaem Kim (Heerim Architects & Planners) Fresh Hills, Second Place Winner of LAGI 2012 NYC: by Matthew Rosenberg, with Matt Melnyk, Emmy Maruta, and Robbie Eleazer