We had the good fortune of connecting with Elsa MELERO and we’ve shared our conversation below.
Hi Elsa, what do you attribute your success to?
I think there is a tremendous challenge in building a successful career in any creative niche that almost always comes down to enough dedication and determination. But it is unavoidable that being in the right place at the right time can often springboard everything you have worked for to a completely new level. So I think random chance often has a role to play. To move from Spain to the US has been the push to my career, it has open me doors I would never think of. So I would say that getting out of my comfort zone brought me to the next steps. I also realized here that being a great creative does not guarantee success, but being a great salesman almost certainly does and some people are born with it, I am not but that doesn’t mean I can’t earn that skill. Specially in big cities like Los Angeles where the creative industry is on fire I knew that if wanted a successful creative career, I would need master selling both my work and my ideas. But going back to the starting point in my case hard work is undoubtedly the most important factor in being able to find success. To finish my answer: ‘Success is the ability to go from one failure to another with no loss of enthusiasm’.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
To choose a creative path is already something that sets you apart from others. We are continuously seeking something special. I am excited about my everyday and life path. This 2020 has been game changing and sometimes it feels not right to talk about work and our own future since there is so many things that need to change and that need to happen now and the future has to be seen as a collective future. But I think there’s hope and creating art is HOPE and as artists we have a responsibility. The world is a big challenge today and as artists we have to contribute to overcome them.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It’s always hard to show all the good spots of this city, every little corner is so exciting. I live in Venice and I am in love with the feeling of living in a village. One of my favorite things is once in a while biking to the farmer’s market and pick some good fresh veggies. Now they are closed but the first place I would take my visitor friend is to the movie theater. There is three moments of excitement, on your way to the movies, watching the movie and then discuss the movie. I also love to run on the trails, and see the city from above, the ocean and the mountains. And of course going to the ocean very early or for the sunset is like a meditation.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
That’s for sure. Everyone around me is a seed that completes me and pushes me to work harder. I have the chance to work with friends most of the times and that makes the success, when there’s this full energy from everyone flowing around. Also the people that gives you No’s contribute to your success somehow, if you know how to take that as a lesson. Of course books, movies and other artists are truly a big source of inspiration and in consequence the motivation to keep creating and bringing new ideas to life.