We had the good fortune of connecting with Elyse Koenig and we’ve shared our conversation below.
Hi Elyse, is there a quote or affirmation that’s meaningful to you?
Growing up, my Dad always taught me that “the only constant in life is change.” I know the same sentiment can be said in various ways, especially if you are going through a rough patch (this too shall pass, etc.), but I really connect to the way “the only constant in life is change” can help you through both good times and bad. It reminds me to treasure the upticks in life as I know that they sadly won’t always last, and to stay strong during the downturns because they thankfully won’t be there forever either.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Elyse Koenig: Beauty & Wellness Consulting is a full-service media relations agency specializing in female-founded entrepreneurial beauty brands. After working in the beauty industry for over a decade, both at big PR/marketing agencies and in-house for a global powerhouse cosmetics company, I wanted to have more autonomy when it came to the clients I worked with and the projects I accepted. I’m incredibly proud of my client retention and of working with brands who have a voice – they give back, have incredible founder stories, and are all brands and products I genuinely use and enjoy. One of the biggest lessons I’ve learned is that what’s meant for you will find you. There are a lot of other beauty publicists out there, but I don’t stress over what other people are offering. I trust that I bring a unique lens as I’ve worked across PR, sales, branding, and more, so I have insight into both the bird’s eye view and the minutiae of building a brand. On the flipside, one hard lesson has been letting go of anything that isn’t serving you. I have a tougher time with this as I will keep giving it my all and trying to make something work because I’m not a quitter, but I’ve come to learn that parting ways with a client doesn’t mean you are quitting. It means you are setting boundaries and looking out for the best interest of both parties. Lastly, it’s very important to me to be fair and kind to everyone in business, no matter their job title or position. My intern from my very first job ended up hiring me for a project when we were both starting our own PR agencies! You just never know where people will end up, so it’s important to show respect to everyone.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’ve lived on the edge of West Hollywood and Beverly Hills off of Burton Way for almost seven years (three apartments on the same street!), and I love it. I started my career in New York and am a big fan of walking everywhere possible, especially with our awesome weather, so when friends come to visit, we often walk to Beverly Hills for Go Greek or a drink at the rooftop at The Sixty Hotel, or we’ll walk into WeHo for margaritas at Tortilla Republic. I’m obsessed with The 3rd Stop – it’s my Cheers. So no trip is complete without stopping by for happy hour and maybe a second visit for brunch. For city views, we walk to Catch for dinner and then finish with drinks at EP + LP. For ocean views and a great sunset, I love Hotel Erwin or The Penthouse restaurant at The Huntley Hotel. Walking the Venice Canals is always very charming as is The Strand in Manhattan Beach. I also love going to Culver City for a night, and City Tavern has great food and fun beer flights. I try to tailor a trip based on if it’s someone’s first time in LA, if they are more into the city or the beach, etc., but there’s really something for everyone here!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to give a shoutout to my fellow beauty publicists. I’m so grateful that my industry is full of supportive people, and that many of the publicists who could easily be seen as my greatest competition are actually my best friends.