We had the good fortune of connecting with Emily Amber and we’ve shared our conversation below.

Hi Emily, what role has risk played in your life or career?
Risk taking is almost a character trait of mine. It’s what’s propelled my life forward, in my career and in my personal life. I grew up in a very non-creative family, and so venturing into the creative realm appeared to be a risk in and of itself. But I am a very intuitive and instinctual person, so when I decided I wanted to have my own company and be in control of my own life, I went for it full force. In my mind, failure can reach you whether you’re cautious or fearless- and I’d rather be fearless. And so Zon Swim was born! The risk of Zon was not only financial but personal. When you put your heart into a creative endeavor, lack of success can be embarrassing. So there is risk taking and pride swallowing when you start a brand.

Alright, so let’s move onto what keeps you busy professionally?
Zon is more than just swim. It’s a statement and a community of like-minded creatives. When I started identifying Zon’s brand identity, it was always very important to me that it be very different than other beachy California swimwear brands. It would be edgy-but never sexual, effortless- but never lifestyle, simple- but never boring. Because I am unwilling to simply blast photos of girls provocatively laying on the beach, Zon’s progression has been slow and steady. I knew this would be the case, and I wouldn’t change it one bit. The process of slow growth has meant loyal and truly invested customers that feel more like a community than merely a sale. My hope for the brand is that this slow growth will continue on, and Zon will always remain in its niche.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Whenever a friend visits me, I have a very food-forward itinerary haha. One of the first restaurants I fell in love with is called L & E in Silver lake. They have the best orange wine and crab linguine and just such sweet servers and staff. The perfect night would be taking my friend here, then on to Bar Stella for a moody cocktail (or more orange wine.) Finally, to close the night, I would head over to Jeni’s, my absolute favorite ice cream parlor. I’m a huge sucker for ice cream. A fun day time idea would be grabbing a coffee at Maru and breakfast at All Time, then heading to Vista Hermosa park, which has beautiful tiered layers of landscape with a view of downtown.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give a shoutout to my supportive friends and family who have never doubted me and have always shown so much excitement for all the twists and turns of Zon.

Website: www.zonswim.com

Instagram: @zonswim

Image Credits
Dark Images in nature: Joshua Pineda Studio Imagery with two Talents: Roman Tyukayev On purple bed: Sophia Schrank

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