We had the good fortune of connecting with Emily Holdorf and we’ve shared our conversation below.
Hi Emily, can you walk us through the thought-process of starting your business?
The thought process and motivating factors behind starting my own business has really been ever-evolving. Initially, as I was completing my Master’s degree, I thought it would be fun to start a recipe blog. I’ve always loved being in the kitchen, experimenting with recipes, and putting my own twist on them. As I got into the recipe blogging world, I started to hone my food photography skills. This was a great source of creative pleasure for me and I take a lot of pride in the fact that I taught myself everything I know about photography and editing images. It was during this time that I realized I could actually make money from this – I secured paid partnerships with national brands and was finding myself go on sponsored trips. Once I started my full time job, I quickly realized how challenging it was to have to constantly be creating new content and spend 40+ hours/week at the office. This is when I pivoted towards offering nutrition counseling services as my main side hustle, while the recipe development and food photography became more of a passion project. Nutrition counseling has always been something that I felt called to pursue and it continues to fulfill me on a daily basis as it’s turned into what I do full time. The main inspiration and thought behind starting my own business was the flexibility, freedom, and creativity that I could weave into my every day without having to answer to a boss at the end of the day.
Let’s talk shop? Tell us more about your career, what can you share with our community?
The road to becoming a registered dietitian is a very windy one for most. From completing a Bachelor’s degree in Dietetics (while maintaining a required GPA), completing the match process for a dietetic internship (the match rate is only 50%), finishing 1200 hours of unpaid internship time, to finally sitting for the registration exam – it’s a lot of time, energy, and money. I did all of those things, plus complete a Master’s degree in Human Nutrition and while there were lots of moments where I wanted to quit, I’m so glad I stuck with it. Once I was out in the ‘real world’ I jumped into working at a couple different universities as the campus dietitian. This gave me a very well-rounded experience where I was working with the campus foodservice department, creating menus, meeting with students for nutrition counseling, giving presentations to student-athletes, and more. Through all of this I learned that you have to study/work in a field where you feel passionate about what you’re doing. If I didn’t feel passionate about health, food, and helping people it would’ve been a much harder road to get to where I am today.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in the heart of New York State’s wine country. So naturally I would organize a mini wine tour at some of my favorite local wineries (and breweries!). There are also a lot of great hiking spots where you can enjoy the peaceful nature and waterfalls around us. I would also make sure to fit in a lot of meals at great restaurants, and definitely hit up a few of the many ice cream shops in town. Basically hiking, eating, and drinking!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I couldn’t have gotten to where I am today without the INSPIRDtoSEEK mentorship program that I completed at the beginning of my entrepreneurship journey. The founders, Haley Goodrich and Monica Mo, were (and still are) some of my biggest cheerleaders. Not only did they teach me solid foundational skills in how to build a business, but they’ve created a massively supportive network of likeminded individuals that continue to lend a helping hand to this day.