We had the good fortune of connecting with Erika Wallace and we’ve shared our conversation below.

Hi Erika, what’s something about your industry that outsiders are probably unaware of?
Being a Youtuber is so much more work than you would think. When we were first thinking about starting our channel, we thought it would be a breeze. Little did we know how time consuming, and all encompassing it would be. It has literally taken over our lives, in ways that we never knew it could. 

Let’s talk shop? Tell us more about your career, what can you share with our community?

My background was in fashion design, and that took a back burner when I had my two kiddos Jameson & Stella. My husband James was in the sauce manufacturing industry, but was getting burnt out. We were living in wine country at the time, and missing Southern California. So we decided to move back to Orange County, but financially things were really tight for us. I went from being a stay at home mom, to going back to work so we could afford all of our bills. That’s when we met our friends Jon and Kasi, and they offered to help us with our channel in May 2019. Starting a youtube channel was a real leap of faith. We began with posting a video every single day, and boy was that draining. We were accustomed to a certain type of family life, and throwing ourselves into a family channel, really tested our patience for one another. We had no idea going into this how trying it could be. Ultimately, that process taught us to be even more patient with each other then we were before. Slowly we learned to work with each other, and our creativity began to flourish. We started writing compelling stories that other families, like ourselves, were interested in watching. Our views began to grow, and we started to fall in love with the process of creating content as a family. One of the most attractive parts about what we are doing, is that there is no risk. We knew that if this failed, that we would be sitting on the best collection of home movies. That would be enough in and of itself. It took us about 7 months of posting consistently to make enough of a income to live off of. I quit my job, and James quit his. We now do youtube full time, and are creating a beautiful nest egg for our family.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.

We live in Orange County, so the options are unlimited. We have the best shops, beaches, restaurants, parks, and places to hike. I love a great cocktail from The Country Club, in Costa Mesa. My favorite place to eat with the kids is Luna Rossa, in Tustin. They have amazing lasagna, and a great patio to dine at. We love walking in downtown Laguna Beach with our puppy, Lainey. SoCo Mix Mart in Costa Mesa, has the best cheese shop, and oyster bar. The Irvine Spectrum is constantly adding new shops, and is an amazing outdoor mall. The kids love the Ferris wheel. We love living in Orange County so much!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

I say we a lot, because our youtube channel is a family channel. We want to give a shout out to Jon and Kasi from Trinity and Beyond. They were our neighbors, and run a very successful family youtube channel. They are the ones who encouraged us to start our channel, and gave us many helpful tips along the way.

Instagram: https://www.instagram.com/stellafamilyshow/
Youtube: https://www.youtube.com/channel/UCvs8YG-yhlHx9qiq8Akrgrw

Image Credits
Hazel Moments Photography

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.