We had the good fortune of connecting with Erin Alls and we’ve shared our conversation below.
Hi Erin, what role has risk played in your life or career?
Wow, great question! Risk is inherent in life. Like most people, I have had to take risks throughout my life and my career to find what works and what does not. How will we know what we CAN achieve if we don’t try? There is a quote by Frank Scully that sums this up perfectly for me: Why not go out on a limb? Isn’t that where the fruit is? I risked moving to California from New York and I risked moving to New York from Virginia. Risk has been a part of my business plan from day one and I look forward to helping my clients navigate any risk they may see in purchasing their dream home here in California. I welcome it!
What should our readers know about your business?
I am most proud that I am self-made. I’ve brought experiences with me from my family and from my previous places of employment, BUT, I’ve done all the work myself. Silicon Beach Homes was conceived at my kitchen table when my husband and I first moved to this area from New York City. It has been an incredible undertaking, but I have enjoyed every aspect of it from marketing to sales. It truly is my “baby”. Everyone picks up lessons along the way and the one that has most stuck with me is to listen to your gut. It has never led me wrong. It led me here, so that is proof positive!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We would go to Zuma Beach for a great beach trip. On our way back to Marina del Rey we would stop at my favorite beachside restaurant Dukes in Malibu. The next day we would Stand Up Paddle all day in Marina del Rey, hitting up my favorite Marina restaurant Brizzo. Beach walks on the Marina peninsula to hiking in Topanga. No matter a person taste they will find something fun to do in Los Angeles
Who else deserves some credit and recognition?
Without a doubt, this Shoutout has to be dedicated to my family. Not one of my parents (biological or step) works for anyone other than themselves! Growing up, I had no idea how unique this is. I’ve watched the real estate market through my parent’s respective businesses and I’ve seen feast and famine on both sides. What great life lessons to bring forward into my own business.